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To: limtex who wrote (2706)	3/26/1998 5:49:00 PM
From: Bobby	Respond to of 60323

In-Stat Predicts Digital Still Camera Market Will Grow to $5.7 Billion by 2002; Semiconductor Opportunity to Exceed $1 Billion SCOTTSDALE, Ariz.--(BUSINESS WIRE)--March 26, 1998--In-Stat Thursday announced that it expects the dollar value of digital still camera shipments to grow to nearly $6 billion by 2002. This represents a significant opportunity for digital camera manufacturers, semiconductor manufacturers, and other technology suppliers, targeting and enabling this market. By 2002, In-Stat expects the semiconductor opportunity in digital still cameras to exceed $1 billion. "While 1997 digital still camera shipments more than doubled over 1996, the biggest growth opportunity still lies ahead," said Mark Kirstein, director of research for In-Stat's Converging Markets & Technologies Group. "Diverse competitors, ranging from traditional camera manufacturers and consumer electronics manufacturers, to PC peripheral manufactures, are battling to define the future of digital imaging. The already significant price reductions of 30% per year will accelerate, while digital image resolutions soar to new levels." The explosive growth of the Internet with graphics-intensive web-sites has punched up the demand for digital images. Meanwhile, Multimedia PCs have enhanced their image manipulation and processing capability. The result of this increased demand and capability, coupled with price reductions in digital image capture devices, is a rapidly growing digital imaging market. "The competition is not limited to camera manufacturers. There are battles on nearly every technology front: CCDs versus CMOS sensors, CompactFlash versus SmartMedia versus Miniature Card versus mechanical drives, software-based architectures versus hard-wired solutions. Alternative integration paths are already emerging. It's a nearly ideal opportunity for embedded DRAM and logic," Kirstein added. Kirstein's new report for In-Stat's Multimedia service is "Digital Still Cameras: Markets & Technologies," No. MM9804CD. The 65-page report gives a broad view of the overall digital imaging market and provides a detailed analysis of the digital still camera market. Coverage of the digital still camera market includes worldwide shipments by geographic region, product segmentation, selling prices, revenue, and an analysis of key competitors and their products. This report also includes forecasts and analysis of the technologies supporting the digital camera markets, and the market opportunity presented for semiconductor and technology suppliers. "Digital Still Cameras: Markets & Technologies," report number MM9804CD, is specially priced at $2995. Price includes analyst inquiry privileges on topics covered in this report. To purchase this report or for information about In-Stat's Semiconductor, Computer and Convergence, and Communications Services, call Dennis Ashton at 602/483-4471 or email dennisa@instat.com. In-Stat is a full service, high-technology, market research and information company serving the semiconductor, communications, computer, and multimedia marketplaces. In-Stat is part of Cahners Business Information, the largest publisher of specialized business publications in the United States. Visit In-Stat Online