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To: Sowbug who wrote (41053)	3/25/1998 7:55:00 PM
From: Glenn D. Rudolph	Respond to of 61433

Leading Industry Experts' Predictions on the Growth of Publishing by the Year 2000 Presented at Publishing 2000 Luncheon Business Wire - March 25, 1998 19:40 %IDG-BOOKS %CALIFORNIA %NEW-YORK %COMPUTERS %ELECTRONICS %COMED %PUBLISHING %INTERACTIVE %MULTIMEDIA %INTERNET %TRADESHOW V%BW P%BW NEW YORK--(BUSINESS WIRE)--March 26, 1998--IDG Books Worldwide and Publish magazine sponsored a first press luncheon entitled "Publishing 2000" at the Seybold '98 trade show on Wednesday, March 18th featuring leading industry experts' predictions on the top technologies that will revolutionize publishing. Gene Gable, publisher and president of Publish magazine, moderated the panel of industry experts which included: Clement Mok, information architect; Janine Warner, book author and web designer; Ira Finklestein, senior vice president & director of print services at BBDO; Ted Alspach, book author and publishing consultant; and George Cacioppo, vice president and general manager, enterprise product division, Adobe. Gable also presented the results of a recent Publish magazine survey on the difficult technology choices facing publishers and graphic designers. Said Gable, "Apple Computer's Macintosh still commands a strong lead among publishing and graphic arts professionals, but the platform's position is clearly threatened by Microsoft Windows machines, particularly those running the Windows NT operating system," stated Gable. "As corporate pressure for compatibility increases and software development turns increasingly toward multi-platform support, publishers and graphic designers are facing very difficult technology decisions." According to figures released at the Publishing 2000 luncheon, 32% of publishing professionals exclusively use the Macintosh operating system, compared to 24% who work in Windows only. Nearly 28% consistently use both Macintosh and Windows platforms, and 11% have a mix of Macintosh, Windows and UNIX systems. Clement Mok elaborated on the Mac/Windows issue. "Our mindset is the biggest hurdle our industry has to face, not understanding the technology. In my offices, I've watched the staff size and the skill-set of my employees shift dramatically over the past three years. "Today, 80% of the work done for clients is Internet-related, compared to under 5% three years ago. The Internet was the alternative route to get information three years ago. Now, it is the primary route for many of my client's businesses." According to author Ted Alspach, choosing platforms isn't an issue anymore. "Once Adobe Illustrator released their upgrades for both PC and Macintosh simultaneously, the platform became irrelevant. I predict graphics publishers will stop development on Macintosh products at some point soon, and this will contribute to further deterioration of Macintosh market-share." Warner attributed her success to focusing on dual specialties simultaneously. "Running a web design shop while writing articles on web technology enable" her to keep her skills and knowledge base cutting-edge. "Publishing and web authoring tools need to work together in cross-media platforms," said Adobe's George Cacioppo. "Adobe is focusing on creating products that easily adapt authoring information created for print to the web and vice-versa." IDG Books Worldwide IDG Books Worldwide, Inc., is headquartered in Foster City, Calif., and publishes several series, including the best-selling ...For Dummies(R) and ...Secrets(R) series and the award winning ...For Kids & Parents (TM) series. IDG Books Worldwide has more than 500 titles in print and translations in 38 languages around the world. More information about IDG Books Worldwide can be found at its World Wide Web site at idgbooks.com. ...For Dummies information can be found at dummies.com. IDG Books Worldwide is a business unit of IDG, the world's largest IT media, research and exposition company. IDG publishes more than 285 computer magazines and newspapers and 500 book titles and offers online users the largest network of technology specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110-computer related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at idg.com. Publish Publish is the leading magazine covering the electronic publishing marketplace. Founded in 1986, Publish is edited for graphic design, print and Web publishing professionals who use computer technology for producing print, online and interactive/multimedia documents. Publish is a division of International Data Group (IDG), the world's largest publisher of computer-related information and the leading global supplier of information services on information technology. CONTACT: IDG Books Worldwide Andrea Burnett, 650/655-3135 aburnett@idgbooks.com