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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Alomex who wrote (10099)	3/25/1998 7:55:00 PM
From: Hugues	Read Replies (1) \| Respond to of 213176

with Columbus just ahead he ought to be CEO of Apple to do just that. But nobody knows if Columbus is a good idea (I find it risky). Hence the indecision

To: Alomex who wrote (10099)	3/25/1998 8:59:00 PM
From: rhet0ric	Respond to of 213176

Ego: he wants to prove that he was ousted out of Apple wrongly I agree with this theory. Looking back over his life, he has to see that as his lowest point. It's not hard to think of NeXT as an attempt to vindicate himself. Even the name of the company suggests an attempt at one-upping Apple. As mentioned some months ago, I think that NeXT's failure wasn't his fault, but that's not how many perceive it. So, what's his motivation in his standoffish attitude to Apple? My feeling is that he wants to get the company, and the users, and the media, to the point where they're begging him to be CEO. Only that would fully undo the humiliation of being ousted back in 1984 (I think it was '84). Remember that when he rejoined as an "advisor" in Jan '97, and again when he took over in July '97, many in the press and elsewhere had very mixed feelings about him. It has taken nearly six months to turn that around. As far as money and wanting to make sure that Apple will be a success first, I don't think that either of these is too important for him. The reason he's holding out on the board and making them come up with increasingly high offers is that that's an indication of his worth to them. And I don't think that Steve would be afraid to take over even if Apple's future looked dim. He would probably consider it a challenge. Even at its lowest point, Apple had a ton more resources, and room to move, than NeXT ever had. Whether he would prefer Pixar or Apple would seem to me to be a function of which is more challenging. I honestly don't know what there is for him to do at Pixar. Sure it's a cool company, but where's the challenge in it? All he has to do is negotiate with Disney and oversee creatives. There's much more to do at Apple. I'm glad you've come around on Jobs, Alomex. Now if we can just convince Bill Jackson. Maybe that's what Steve's waiting for. <g> Bill, do us all a favor and write a post saying you want Steve to take the job! rhet0ric