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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Zakrosian who wrote (51235)3/25/1998 8:27:00 PM
From: stock bull  Read Replies (1) | Respond to of 58324
 
Zakrosian,

<<What I do find troublesome is this: if they have been taking advantage of their dominant market position to try to extract premium pricing for their products, why have their margins remained at the 6-7% level?>>

I suspect the reason would be related to the cost of manufacturing the product...this being the gross margins, and to excessive engineering, sales/marketing, G&A costs....this resulting to the net margins (before taxes).

Stock Bull


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