To: Robert Mayo who wrote (10115 ) 3/25/1998 11:40:00 PM From: Bill Jackson Respond to of 213176
Robert, We have seen this "we are the best" from day 1 when Apple had 100% of the market and they fatuously greeted IBM to the market. Now there is Corporate hubris for you!! A few years after that time this 'superior' platform went on a downward versus the WIntels. So did IBM. They both got kicked off the face of the earth by the Wintels.(I differentiate IBM from the other WIntels, as they too were kings and made bad decisions to shoot off their feet) It makes me think of the snooty lady next door who looks down her nose at all the other 'nouveau riche' neighbours. Apple blinked, as they say. It missed the change and Gates saw it. Gates in essence made what the world wanted as a standard item at a low cost and the huge fabricative powers of all the assembled competing WIntel makers brought down the prices. Apple would be King today, but for Jobs, Scully(especially Scurvy Scully) and faded techie Amelio. Scully looked at the Apple "brand' as a free standing entity that needed no technical capability to make it's way forward. After all coke vs Pepsi is no technical tour de force, it is advertising. And that was the start of the end. Scully had no back ground in tech. He sold sugar water and he should have stayed in it. Choosing him was the single critical path error Apple made. With a strong tech who allowed a licensed cloning system that had a progressive feedback of more $ as the system got larger, APple would have tapped the massive parallelism that allowed the WIntels to breed like flies. Amelio was a techie, but older and rooted in old tech and when he got cloning going it was with a flawed model that made the low end clones too expensive to compete with WIntels and the high end clones with such a small royalty($100 I heard?) that they competed with Apple. they needed a royalty from, say $50 to say $500 over the product range to allow for cloning under license for the good of Apple. So that was the beginning of the end. A few bad choices. The Newton started too early, before they had good enough fast CPU's to do the job. Now it would be fine, but the cash is lost and with it goes the opportunity. Apple could not even get a buyer for the Newton tech at any price(except fire sale surplus offers), and yet Newton is very good now. The history and the funny cartoons from the too early release with weak software and slow CPU did it in. Now we have the Apple glee club, we are so good, so fast, so much better than Wintel. It might be true, but why does the market not react that way? New desktops are rare. All sales are old desktops going upwards in Apple. Unless Apple gets new desktops, fresh new ones at 25% per cent per year it will keep losing share. It is now profitable?, I have yet to see what funny balance sheet moves were made to show this profit. Apple will not go far higher on price until it shows some share gains, as larger share goes to future potential and thus a higher multiple. Right now with the expected drop in profits after Apr 15 the stock may indeed have reached a plateau, or may even fall. Bill