Compaq Selects the AnalytiX System Data Mart Technology to Drive Reseller Marketing Communications
Business Wire - March 26, 1998 07:17
%CUSTOMER-INSIGHT %COLORADO %ILLINOIS %COMPUTERS %ELECTRONICS %COMED V%BW P%BW
ENGLEWOOD, Colo.--(BUSINESS WIRE)--March 26, 1998--Customer Insight Company, a Metromail company and leading provider of customer-centric marketing software and solutions, today announced that Compaq Computer Corp. licensed the AnalytiX(R) System software.
After examining several vendors' solutions, Compaq selected Customer Insight Company's flagship marketing data mart solution to help enhance reseller marketing communications efforts by targeting the right products, solutions and messages to Compaq Authorized Resellers.
The AnalytiX System is a sophisticated marketing data mart that accesses warehouse data from multiple sources and provides quick analysis to support strategic planning and tactical implementation of marketing programs. The AnalytiX System uses a database engine optimized for marketing applications to access, manage and analyze large volumes of detailed customer information and support customer profiling and segmentation, campaign management and response tracking, acquisition and retention program development, data modeling, and profitability analysis.
Compaq North America Marketing Communications selected the AnalytiX System for its ability to drive Compaq's customer-centric approach to business decisions. Headquartered in Houston, Compaq North America Marketing Communications supports product and program announcements, enhancements and promotion information deliverables to all Compaq Authorized Resellers in North America. Using the AnalytiX System, Compaq plans to develop a more comprehensive reseller database, customize analysis to better understand its resellers' specialties and target the right messages at the right time when communicating with resellers -- including delivering timely product and program information, newsletters, promotion catalogs or other marketing promotions.
"We are delighted that Compaq selected the AnalytiX System as the best solution to support its marketing and strategic planning," said Tery Larrew, president of Customer Insight Company. "The AnalytiX System will facilitate Compaq's analysis, development and measurement of reseller marketing communication programs, providing a more comprehensive tool to evaluate reseller segments and communication efforts, and enable them to develop more efficient marketing programs."
About Customer Insight Company
Founded in 1986 and headquartered in Englewood, Colo., Customer Insight Company (www.customer-insight.com) is the leading supplier of customer-centric marketing technology and solutions. The company offers database solutions across all technology platforms (personal computers, UNIX networks, mainframes and service bureaus), professional and processing services to help companies manage their customers, as well as Convergent Marketing(SM), a methodology through which companies can practice a more customer-centric way of business. A wholly owned subsidiary of Metromail Corp., Customer Insight Company supports approximately 2,000 users worldwide in a variety of industries, including financial services, catalog and publishing, entertainment, retail, cable television, utilities, telecommunications and computer-based technologies. For information about Customer Insight Company's products and solutions, call 800/262-5989.
Metromail Corp. (www.metromail.com) is a leading provider of database marketing, direct marketing and reference products and services in the United States and United Kingdom. Metromail helps its customers identify and reach targeted audiences, utilizing its comprehensive, proprietary consumer database encompassing 95 percent of U.S. households, as well as providing database marketing software and related services. Sales for the year ended Dec. 31, 1997, increased almost 17 percent over the prior year to more than $328 million. The company has 3,200 employees and is headquartered in Lombard, Ill.
(c) 1998. Customer Insight Company. Intelligen, Analytical Database Engine, ART, Customer Insight, Datappend, Explore, Import, Integrational Database Structure, $ProfitCalc, Record Browser, Virtual Join, and Web AXcess are trademarks and Convergent Marketing and UniversityLink are service marks of Customer Insight Company. AnalytiX, ONDESK, the Customer Insight logo and the AnalytiX logo are registered trademarks of Customer Insight Company. All other brand and product names are trademarks of their respective owners.
CONTACT: Customer Insight Company
Laine Neukomm, 303/705-1173
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