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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Naggrachi who wrote (51289)	3/26/1998 11:38:00 AM
From: Dan Woodbury	Respond to of 58324

<<I've always wondered why couldn't IOM come out with camera <<utilizing the Zip drive, like the Sony Mavica? Personally, I find the Sony Mavica to be a klunky, oversized unit. My ideal digital camera would be about the size of a computer mouse and weigh less than 4 ounces. The camera would take high resolution (at least 1200 x 800 32 bit color) photos and allow for pictures to be taken at least as fast as 1 every second. And the camera would retail for less than 300 bucks. Obviously this camera at this price does not exist. Someday it will. And it will probably rely on some sort of flash memory. Although I think Iomega was very successful/lucky with the Zip and Jaz, I do not understand why Clik was targeted for only 40MB. The bottom line for Iomega is that it got broadsided by the plummeting prices in storage. When hard drives storage was selling for $.50 per MB, the Zip and Jaz were great alternatives. Now that hard drive storage is selling for $.05 per MB, Iomega's products are less attractive. But at the right price Zip and Jaz will sell. Iomega does have a decent franchise. OEM was the original goal and why Edwards lost sight of that is puzzling. Yes, margins are lower with OEM but so are the marketing, distribution and inventory costs. IMO, the model company for Iomega is Creative Labs (SoundBlaster). If you go back to 1996, you will see that CREAF dropped under $3 due to excessive costs realized by a failed venture into the CDRom market. CREAF got refocused and the stock now trades at $20. I see the same potential appreciation for IOM if it can refocus.