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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: BillyG who wrote (31441)	3/26/1998 10:10:00 AM
From: 2sigma	Read Replies (3) \| Respond to of 50808

Thursday March 26, 9:44 am Eastern Time Company Press Release C-Cube Technology Demonstrates the Future of Recordable Digital Video on the PC at WinHEC 98 ORLANDO, Fla.--(BUSINESS WIRE)--March 26, 1998--C-Cube Microsystems (NASDAQ:CUBE - news) today announced that C-Cube's recordable MPEG-2 technology will be shown at WinHEC 98 to demonstrate Microsoft's vision for digital video as a common format that is compatible across PC and consumer electronics platforms. At Bill Gates' keynote presentation, he used C-Cube's 2Real single-chip MPEG-2 encoding and decoding (codec) technology to show how digital video recordability will open new opportunities for consumer and business PC users. By delivering the technology that enables PC users to capture, edit and even record broadcast quality video onto a DVD disk, C-Cube is driving digital video hardware advancements in tandem with Microsoft's vision. ''Digital video brings a new dimension to personal computing,'' said Peter Biddle, Technical Evangelist for Microsoft Corporation. (NASDAQ:MSFT - news) ''Our customers want no-compromise, high-quality digital video and audio at an affordable price. The combination of Microsoft Windows and C-Cube's 2Real codec will deliver this in entirely new ways -- from extremely easy recording of TV shows to digital video editing. Microsoft and C-Cube have a vision of entertainment and digital video as a core common data type ... C-Cube is able to demonstrate this shared vision today.'' C-Cube's 2Real solution is the industry's only single-chip MPEG-2 codec architecture capable of addressing this year's market for recordable DVD, Advanced TV and other MPEG-2 based PC encoding applications. C-Cube is also the first to support Windows 98 for real-time MPEG-2 encoding and playback, positioning C-Cube to be the premier provider for recordable video technology on the PC platform. ''Our goal is to make digital video as easy to manipulate as text and graphics are today,'' said Clint Chao, senior director of marketing for C-Cube Microsystems' PC Division. ''By empowering the average PC user to create, edit and record digital video content, we hope to drive digital video as a prevalent format across consumer, communications and computer platforms.''