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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?


To: BillyG who wrote (31532)3/27/1998 9:38:00 PM
From: John Rieman  Respond to of 50808
 
Sales and return allowance down. They used it in the first Q, '97.............................................

Net revenues increased 5% to $337.0 million in 1997 compared to
$319.8 million in 1996. Revenue from the Company's family of encoder products
increased primarily due to sales of encoder systems developed by DiviCom,
which was acquired in the third quarter of 1996. See "Acquisition." The
Company also began volume shipments of its MPEG-2 DVD decoder chips used
primarily in DVD-ROMs on PCs. Revenue from MPEG-1 decoder chips used in
VideoCD players which are sold primarily in China, decreased from the prior
year due to price reductions made in response to competition. The decreased
prices for these products were partially offset by unit volumes which
roughly doubled. 1996 revenues increased 157% to $319.8 million compared to
$124.6 million in 1995. Revenue from the VideoCD market increased significantly
due to an increase in volume shipments of MPEG-1 VideoCD system decoders,
led by the CL484VCD MPEG-1 Decoder, which was introduced and began
significant volume shipments in the first quarter of 1996. Revenue from the
Company's family of encoder products increased primarily due to the
acquisition of DiviCom and shipments of its MediaView MV20 program encoder
as well as increased volume shipments of C-Cube's MPEG-2 encoder chips.
Revenue from the digital video broadcast market increased due to increased
volume shipments of the CL9100 MPEG-2 video decoder product and the CL9110
MPEG-2 transport demultiplexer product. The increase in product revenues
noted above was partially offset by a decline in the CL450 MPEG-1 video
decoder product shipments and an increased provision for sales returnsallowance.
24<PAGE>
The sales returns allowance at December 31, 1997 was $6.7 million, down
from $11.5 million at December 31, 1996.
During 1997, provisions to the
sales returns allowance were $3.3 million and deductions were $8.1 million.
The deductions to the allowance were primarily due to price protection
credits given to distributors in the first quarter of 1997 as the Company
significantly reduced the selling prices of its MPEG-1 decoder chips in
response to competitive pressures.
The sales returns allowance increased to $11.5 million at the end of
1996 as compared to $1.8 million at the end of 1995. The increase was due
to the $12.2 million provision to the allowance during 1996, partially
offset by $2.5 million in deductions. The $11.5 million allowance at the
end of 1996 was established to cover price protection credits to
distributors, as selling price reductions on MPEG-1 decoder chips were
anticipated in the first quarter of 1997, and to cover potential returns
for new products shipped in the fourth quarter of 1996.