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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?


To: The Ox who wrote (8641)3/28/1998 1:40:00 PM
From: David B. Higgs  Respond to of 64865
 
The current issue of Business Week has the following commentary on Sun and Java. Sorry if this has already been posted.

businessweek.com

COMMENTARY: JAVA CAN
BE A CONTENDER--IF SUN
LETS IT

Ever since Sun Microsystems Inc. invented Java, a computer
language for creating programs that run on computer
networks, Chief Executive Scott G. McNealy has boasted that
it would roast Microsoft Corp. Now, it's Java that's getting
roasted--and not just by the software giant. On Mar. 20, Java
partner Hewlett-Packard Co. broke ranks. Accusing Sun of
keeping too tight a rein on developing new versions of Java,
HP has created its own Java variant for noncomputer devices
such as printers. Meanwhile, other Java backers are
muttering about Sun's heavy-handed stewardship of Java's
evolution. Even avid Java programmers carp about its
shortcomings.

Can McNealy keep Java perking? Yes, but only if he--along
with Java partners and customers--quit their petty infighting.
Java may never knock off Microsoft's Windows. But faults
and all, Java is still an important breakthrough: A system for
creating software that runs, unaltered, on all sorts of
computers and devices. That could make doing business
across the Internet simpler and could transform the software
business in the network era from a one-horse race led by
Microsoft to a true contest.

This all depends, however, on whether Java becomes a true
standard. So far, McNealy's approach has been to insist on
strict terms for other companies' use of ''100% Pure Java'' to
enforce uniformity. When Microsoft developed a
Windows-only version of Java, Sun sued for breach of
contract and, on Mar. 24, the U.S. District Court in San Jose
granted a preliminary injunction preventing Microsoft from
using the Java logo.

Problem is, such victories may not help McNealy with his
bigger goal--to make Java a widely used standard. Nor do his
disparaging remarks about Microsoft and its products do
more than amuse geeky aficionados of Sun's Unix operating
system. For Java to succeed, McNealy needs to befriend
Windows programmers, not insult them. Says Stan Wang,
CEO of Java startup Infospace: ''We don't want to be in the
middle of a holy war.''

McNealy's energy and skill would be better spent in fixing the
broken promises he has made to Java enthusiasts. Its
shortcomings--bugs, primitive programming tools, and
relatively slow performance--have allowed Microsoft to belittle
the original and offer improvements tied to Windows.

As HP's defection shows, Java could splinter into
incompatible camps--trashing its promise of programs that
can ''run everywhere.'' The situation is coming to resemble
what happened a decade ago with Unix, another would-be
universal standard: Each computer maker tweaked it, and
soon programs had to be written anew for each brand--while
Windows delivered guaranteed uniformity and became the
overwhelming standard.

How to avoid a rerun? One bold step McNealy should
consider: Cut loose Sun's JavaSoft unit that controls Java
now. With adequate investment by partners such as IBM and
Oracle Corp., JavaSoft could address the gaps vexing them
and other partners--and quell fears that Sun is shaping Java
to benefit its $8.5 billion computer business. ''It would be a
benefit to the whole industry,'' says Gary L. Steele, CEO of
Java startup Netiva Software Inc.

STRONG START. A little cooperation would help, too. Java
already is off to a strong start, running on 70 million PCs and
other computers. But if more computer makers create more
variants, that momentum will slow. That's why HP's split is
shameful. HP CEO Lewis E. Platt--whose company still backs
Sun's Java for computers--should tell his managers to stick to
what programmers want: the ability to write their programs
once and run them anywhere. HP's move--backed by
Microsoft--endangers that.

So far, ''Java hasn't lost any momentum,'' says Goldman,
Sachs & Co. analyst Laura Conigliaro. But in a business this
fast-moving, customer perceptions are as important as reality.
And the perception today is that Java is getting diluted.
Unless Sun and its partners can wise up and start looking
past their own noses, that perception could become reality.
Then, it's game over: Bill Gates wins again.

By Robert D. Hof



To: The Ox who wrote (8641)3/28/1998 3:18:00 PM
From: E_K_S  Read Replies (1) | Respond to of 64865
 
Hi Michael - I estimated some conservative numbers and was very surprised at the possible per share contribution from the storage area. I think it is possible for Sunw to capture 10% to 20% of the NT multi-user storage market. As you stated,it will take some time for them to ramp up but the article I posted stated that SUNW's product was 6 month's ahead of EMC's solution.

Assume a $4.8 Billion industry (FY 1998) market and Sunw can capture 20%. This is $960 million sales for 1998. The net profit margin should be between 20%-30%. Assume a 25% net profit margin. This translates to $377 million in new product line earnings for 1998 which is equivalent to $0.64 per share for the year ( or about $0.16/share per quarter ...just from the NT storage business).

If this is correct, this new business line represent 29% of Sunw's earnings and the analysts and the company really has not discussed this too much.

Where did I go wrong?

EKS