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To: Harry Simpson who wrote (2528)3/30/1998 7:07:00 AM
From: Glenn D. Rudolph  Respond to of 164684
 
********OT**********

United Airlines Teams With Netcentives to Offer Mileage Plus Miles to Internet Shoppers

PR Newswire - March 30, 1998 05:25
%MLM %AIR %LEI %PDT V%PRN P%PRN

SAN FRANCISCO, March 30 /PRNewswire/ -- United Airlines, the world's
largest air carrier, and Netcentives Inc., a leader in Internet promotion
solutions, today announced that the airline's frequent flyer program, Mileage
Plus, will join the ClickRewards* Network. The partnership will offer Mileage
Plus members a compelling new way to earn frequent flyer miles on the
Internet.
ClickRewards is a powerful, new promotion network of leading Web sites and
incentive suppliers, including airlines and hotels. Mileage Plus members will
be able to earn ClickPoints, a digital currency redeemable for Mileage Plus
miles, by making purchases from leading Web merchants, including
1-800-Flowers, Broderbund, CNET Direct's BuyDirect.com Garden Escape,
Inquisit, Music Boulevard, SkyMall, WebFlyer and others.
Consumers can also earn points on Yahoo! through participating
ClickRewards' sites in the Visa Shopping Guide by Yahoo! Each ClickPoint is
redeemable for one Mileage Plus frequent flyer mile.
"The addition of United Mileage Plus to the ClickRewards' network is a
huge benefit for consumers," said West Shell, president and CEO of
Netcentives. "Consumers love frequent flyer miles. Now ClickRewards not only
offers compelling ways to earn frequent flyer miles, but also offers the
ability to redeem miles from the airlines consumers want most."
"We have been looking for the right opportunity to expand our presence on
the Web and offer unique ways for our members to earn additional miles," said
Michael V. Howe, Director of Marketing and Communications, United Airlines.
"We've been impressed with Netcentives and the ClickRewards program. Adding
ClickRewards as a new Mileage Plus partner gives our members the ability to
earn miles even faster by shopping on all the Web sites in the ClickRewards
Network."
Under the terms of the agreement, Netcentives and its ClickRewards program
will become the exclusive Internet points-based rewards partner in the United
Airlines Mileage Plus program. Netcentives has similar exclusive
relationships with six other top airlines.
For Mileage Plus members, or any other consumer interested in earning
frequent flyer miles, becoming a ClickRewards member is easy. Consumers can
become members by participating in any ClickRewards offer at participating
merchants' Web sites or by entering their name and e-mail address at
www.clickrewards.com.
For more information about ClickRewards, visit www.clickrewards.com or
call Netcentives at 415-538-1888.

About Netcentives, the Company
Netcentives has been on the leading edge of Internet marketing since it
was founded in 1996. Based in San Francisco, California, the company
specializes in providing online marketers with the effective, measurable
promotional tools they need to increase revenue from Internet transactions and
build customer loyalty. With its flagship product, ClickRewards(TM),
Netcentives has become the first company to offer Internet merchants a proven
method to drive consumer behavior. To learn more about Netcentives and the
ClickRewards program, visit www.netcentives.com.

About United Airlines
As the largest air carrier in the world and the largest majority
employee-owned company, United Airlines offers nearly 2,300 flights a day to
137 destinations in 29 countries and one U.S. territory. United's Internet
address is www.ual.com.

SOURCE Netcentives
/CONTACT: Michelle Stephens, 415-356-1083, or stephenm@fleishman.com, or
Amber Rosenberg, 415-356-1053, or rosenbea@fleishman.com, both of
Fleishman-Hillard, for Netcentives/
/Web site: netcentives.com and clickrewards.com and
ual.com