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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?


To: PAL who wrote (9121)3/31/1998 9:41:00 AM
From: Mike C  Respond to of 13594
 
True and good point about audit of member #'s.
Part of AOL's business model is advertisement rates based upon
number of eyes. Super Bowl on TV commands 6 figure ad rates
because of carefully monitored # of eyes watching game.
Certainly AOL must have to provide some measure of audience volume
to command a given cost to run an ad as does the rest of the media world.

Mike C.