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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: steve lipson who wrote (9136)	3/30/1998 5:08:00 PM
From: jack rand	Respond to of 13594

What's important about AOL Enterprises are the perceptions of business, not consumers. What AOL announced is like Disney trumpeting that it will do industrial parks as well as theme parks.

To: steve lipson who wrote (9136)	3/30/1998 5:15:00 PM
From: rhet0ric	Respond to of 13594

Reality is AOL is an Internet company as far as consumers are concerned and so the only perception problem would be yours. You've given me a link to an AOL PR page to prove that AOL is an Internet company. My point, in part, is that AOL's PR and marketing have done a very good job of making it seem like AOL is an Internet company when, for the most part, it isn't. So if anything your link just backs up my point. I agree, too, that consumers perceive AOL to be an Internet company, again, because of AOL's successful marketing. I'll explain in a response to Peter Church, following this, why AOL isn't an Internet company, why it matters, and how consumers will eventually learn the difference. rhet0ric