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To: jhild who wrote (14392)3/31/1998 11:20:00 PM
From: Moonray  Respond to of 22053
 
Cisco Says Latin America Sales Could Grow 40% or More in 1998

Boca Raton, Florida, March 31 (Bloomberg) -- Cisco Systems
Inc. said sales in Latin America could grow at least 40 percent
this year, spurred by the growing number of consumers and
companies being connected to the Internet.

''It's growing dramatically faster than the rest of the world,''
said John Chambers, chief executive of San Jose, California-
based Cisco, which makes equipment to help link computer
networks to each other and the Internet. Last year its business
in Latin America grew more than 50 percent, he said.


Latin America is one of the world's fastest-growing areas of
Internet usage. Microsoft Corp., which sells software and
computer systems, said yesterday its Latin America business would
also grow more than 40 percent this year, making it Microsoft's
fastest-growing region as well.

Chambers, in Boca Raton to attend Microsoft's annual Latin
America Enterprise Solutions Conference, said Cisco's Latin
American sales haven't been affected by the financial troubles in
Asia that have slowed growth in some Latin American countries.

''We have not seen any measurable impact in Latin America,
North America or Europe,'' he said.

Cisco's Asia business, however, got clobbered this year as
currency devaluations and widespread loan defaults there have
raised the cost of borrowing and of importing goods, stifling
economic growth in the region.

''That's been challenging for us and other players in the
industry,'' Chambers said. ''That was the segment that was
growing over 100 percent for us and now all of a sudden it's
actually shrinking.''

Growing Market


Chambers' speech yesterday to the group of Latin dealers, re-
sellers and government officials attending the conference
discussed how important the home market will be for information
technology companies.

''You're going to see many players in the industry,
including Cisco, aggressively move into the home market,'' he
said in the interview.

Telephone companies and cable and Internet providers will
target individual consumers more in the coming years as these
technologies become less expensive and more within consumers'
reach, Chambers said. Some companies will probably even go
so far as to make telephone voice service free if a consumer buys
other, more expensive services.

''You're going to see the way that companies make money
change as they go forward,'' Chambers said. ''It would not
surprise us to see a movement toward voice being free.''

o~~~ O