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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: BillyG who wrote (31679)	3/31/1998 5:07:00 PM
From: John Rieman	Respond to of 50808

They didn't count DVD-ROM drives. The Video Tape industry............. twice.com IRMA changed its name from the International Tape Association two years ago, but continued to use the familiar ITA initials and logo. At this convention, members voted to drop the use of ITA in favor of IRMA and called for the creation of a new logo. The big issue facing IRMA members, said Dick Kelly of the market research firm Cambridge Associates, is that "digital TV could destroy the base businesses many of us in this room have been in for many years." The biggest immediate threat, Kelly said, is on the shrinking demand for prerecorded video from new buyers of home satellite receivers. A survey of DSS homes shows a 62% drop in movie rentals and a 39% falloff in purchases, he said. It also indicated that 31% of respondents tape pay-per-view movies and 25% of those who tape appear to be building libraries. Cambridge estimates there will be 10.2 million U.S. homes receiving digital video via satellite by the end of next year, against only about 3.5 million digital cable homes and just 400,000 equipped for over-air digital video reception. Additionally, said Kelly, the forecast is for 2.5 million homes to have DVD players, for a total of something under 15 million homes equipped for some kind of digital video. He estimates that fewer than 500,000 will have high-definition TV receivers and that it will not be until 2002 that HDTV is in a million homes.