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To: John Rieman who wrote (251)	4/6/1998 11:06:00 AM
From: Maya	Read Replies (1) \| Respond to of 324

Intel-Hitachi: biz.yahoo.com Hitachi America to license Digital TV Decoder Technology to Intel SANTA CLARA, Calif./TARRYTOWN, N.Y.--(BUSINESS WIRE)--April 6, 1998-- Hitachi America Ltd. and Intel Corp. [Nasdaq:INTC - news] today announced that Hitachi America Ltd. will license its All Format Decoder (AFD) technology to Intel. Intel expects the technology to be used in digital television (DTV) trials later this year and available on digital broadcast receivers, such as PCs in 1999. Intel will incorporate the Hitachi AFD technology in software to enable PCs to decode digital TV signals, which are mandated by the FCC to be broadcast from TV stations beginning in November 1998. Intel's implementation of the Hitachi AFD will ensure that broadcast-ready PCs will display all ATSC formats, regardless of whether the signals are transmitted in high definition or standard definition or whether the signal is formatted in progressive scan or interlaced scan. ''The All Format Decoder technology will allow PCs to receive and display high quality broadcast content in a cost effective way, benefitting both broadcasters and consumers,'' said Ron Whittier, senior vice president, Intel's Content Group. ''PCs will join traditional consumer TV products as maintstream devices for receiving DTV services,'' said Tomoharu Shimayama, president of Hitachi America Ltd. ''Together with low-cost set-top boxes using AFD technology for DTV broadcasts on traditional analog receivers, the DTV market could well be the next growth industry.'' The Hitachi All Format Decoder was developed by Hitachi America's Digital Media Systems Laboratory in Princeton, N.J. The lab, part of Hitachi America Ltd.'s R&D Division, was established in 1991 to develop digital signal processing technology for the U.S. advanced TV market. Hitachi America Ltd., a wholly owned subsidiary of Hitachi Ltd., Japan, (NYSE:HIT - news) markets and manufactures a broad range of electronics, computer systems and products, semiconductors, and provides industrial equipment and services throughout North America. Visit Hitachi America Ltd. at www.hitachi.com. Hitachi Ltd., headquartered in Tokyo, is one of the world's leading global electronics companies, with fiscal 1996 consolidated sales (ending March 31, 1997) of $68.7 billion(a). The company markets and manufactures a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. Visit Hitachi Ltd. at www.hitachi.co.jp. Intel, the world's largest chipmaker, is also a leading manufacturer of personal computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom. (a) At an exchange rate of 124 yen to the dollar. Contact: Hitachi America, Ltd. Gerard F. Corbett, 914/333-2903 gerard.corbett@hal.hitachi.com or Hitachi America, Ltd. Terry Kubo, 914/333-2902 tatsuya.kubo@halny.hitachi.com or Intel Corp. Lynn Heinisch, 408/765-7353 lynn_heinisch@ccm.intel.com