To: Van804 who wrote (163 ) 4/8/1998 5:29:00 PM From: arizona_ice_tea Read Replies (2) | Respond to of 206
Petco Places International Absorbents' CareFRESH(R) Into 87 Stores in Midwest BELLINGHAM, Wash., April 8 /PRNewswire/ -- International Absorbents Inc. (OTC Bulletin Board: IABS - news), a leading manufacturer and marketer of sorbent products made from waste wood fiber, today announced that Petco (Nasdaq: PETC - news), the nation's second largest pet care retail chain, is rolling out the Company's CareFRESH(R) animal bedding into the 87 stores it acquired from PetCare Super Stores. Once the rollout is complete, CareFRESH(R) will be stocked in all 457 Petco stores nationwide. The Company is also participating with Petco in a strong consumer trial offer in Petco's April store flyer circulating to 15 million households. Additionally, the Company is refocusing sales efforts on its CatWorks(R) brand premium cat litter. New point-of-sale materials have been developed and in-store consumer trial offers will proceed in April and May. The Company's sales strategy has been refocused on selling to direct buying retail accounts in pet and farm supply channels. ''Animal Care has exceeded revenue projections for the first two months of the quarter,'' commented Shawn Dooley, Vice-President for Absorption Corp.'s Animal Care Products division. ''Our products are being very well received in many retail markets, including strong growth in the Midwest. With the new and ongoing sales programs we have instituted, the overall growth prospects for the division are excellent.'' International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost-effective sorbent products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of industrial and consumer applications, including oil and hazardous liquid spill cleanup and control, oil/water filtration, packaging and commercial/retail animal bedding and litter. Further information about International Absorbents is available at www.absorbent.com. This news release may contain forward-looking statements with respect to the operations and business of the Company that involve risks and uncertainties. These risks and uncertainties are detailed from time to time in the Company's filings with the Securities & Exchange Commission. SOURCE: International Absorbents Inc. More Quotes and News: International Absorbents Inc (OTC BB:IABS - news) Petco Animal Supplies Inc (Nasdaq:PETC - news) Related News Categories: paper/forrest, retail