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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Richard Habib who wrote (10618)	4/1/1998 10:31:00 AM
From: David Semoreson	Read Replies (1) \| Respond to of 213176

Dan Marusich, manager of the Internet Communications Group at Apple, oversees the daily operation of the Apple Store. MacCentral: Since the store's debut, how have sales held up? Are they growing, holding steady or declining? Marusich: The traffic and sales have varied according to what product launches and pricing actions we've taken. There've been some really great sales spikes, but nothing so out of ordinary they're worth reporting. Overall, the site has exceeded our expectations. We've had tremendous success in selling our products not only through the Apple Store, but in general and that's been reflected through Apple Store sales. He seems to be saying that sales at the "store" are better than expected, but inline with the overall success of Apple total sales. MacCentral: Are the quarterly goals on target? Marusich: Well, we're just finishing up our first full quarter, so we don't have any quarterly results yet, though the store has been meeting our expectations. We're very happy with the results and, overall, things seem to be going really, really well. Here he only said "meeting" expectations, but then adds "really, really well". Hmmm ...

To: Richard Habib who wrote (10618)	4/1/1998 10:49:00 AM
From: HerbVic	Read Replies (1) \| Respond to of 213176

Is it just me, or is the article vague and ambiguous? "...net sales for the quarter rose 14 percent to $1.45 billion in the third fiscal quarter. Sales at stores that had been open for at least a year were up 1.2 percent." and "...sales per superstore fell about 6 percent from a year ago." Does this mean more stores to divide by translates into falling sales? and "...expenses related to refinements of its direct sales business, have been higher than expected..." Expenses related to ASWAS introduction? "CompUSA is expecting to see flat same store sales in the fourth fiscal quarter..." This translates into, "The Macintosh sales are stealing market share from the Wintel market." Net/net for AAPL is good news. Increasing market share at expense of cheap Wintel clones! Happy AAPL blossom Spring! HerbVic