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To: Ian deSouza who wrote (31693)4/1/1998 11:18:00 AM
From: BillyG  Read Replies (1) | Respond to of 50808
 
Taiwan DVD player makers feel pricing pressure..........
nikkeibp.asiabiztech.com

<<For example, Acer Sertek Inc. decided to sell a new DVD player model that
will debut in early April at a price of NT$22,900. Esonic Corp., which plans
to begin offering DVD-ROM players in June, is likely to follow suit.

However, DVD player makers here said that as costs of key components
and technology royalties vary from manufacturer to manufacturer, some local
companies are actually selling products at prices that cannot cover
production costs.

Currently, prices of key components for DVD players are still in chaos.

Hardware production costs may thus account for anywhere from 50 to 70
percent of a manufacturer's overall production costs, while royalties may
account for anywhere from 7 percent to 10 percent. >>