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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: DiViT who wrote (31703)	4/1/1998 11:31:00 AM
From: BillyG	Respond to of 50808

Disney, MGM, and others pull plug on Divx........ techweb.cmp.com

To: DiViT who wrote (31703)	4/1/1998 12:15:00 PM
From: William T. Katz	Read Replies (3) \| Respond to of 50808

Wednesday April 1, 12:20 pm Eastern Time Company Press Release National Semiconductor Acquires C-Cube Microsystems SANTA CLARA, Calif.--(BUSINESS WIRE)--April 1, 1998--National Semiconductor Corp.(R) today announced it has signed an agreement to acquire C-Cube Microsystems, a Milpitas, California company that is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. The terms of the agreement will be released within the next week. With the acquisition, National emerges as the leading figure in low-cost computing solutions enabled for digital video. Other National subsidiaries include Cyrix Corporation, a leading supplier of innovative microprocessor-based solutions that set new standards for the personal computer market, and Mediamatics, a leading developer of software-based digital video solutions. "National is committed to offering the highest quality and lowest cost solution in the upcoming age of digital video," said Brian L. Halla, president and CEO of National Semiconductor. "The acquisition of C-Cube complements our other efforts quite nicely while also providing an entry into the emerging video encoding market." "This acquisition gives C-Cube better access to a number of markets while opening a number of incredible possibilities for mainstream digital video applications," stated Alexandre Balkanski, president and CEO of C-Cube Microsystems. Since its founding in 1988, the Milpitas, Calif.-based company has worked towards increasing the visual content of communications through the cost-effective application of digital video compression technology. By compressing images by orders of magnitude without visible degradation, C-Cube products eliminate the storage, central memory and bandwidth bottlenecks that have prevented television, consumer electronics and desktop computer products from using digital motion video. C-Cube has pioneered a series of firsts in the digital video industry. C-Cube brought to market the first MPEG 1 video decoder as well as the more complex encoder for the MPEG 2 standard critical to driving the emerging digital video market. C-Cube's other firsts include the first highly integrated MPEG 1 encoder, the first broadcast MPEG decoder; the first MPEG 2 transport demultiplexer; the first consumer MPEG decoder; the first multi-standard codec and the first single-chip JPEG codec. "The synergies will be felt as early as the third quarter of this year," said Stan Swearingen, senior director of business management and marketing for Cyrix. "C-Cube has established a reputation for high quality digital video codecs and we plan on working closely with them as we develop new system-on-a-chip technology from our successful MediaGX(TM) processor." Doug McBurnie, senior vice president of National's Communications and Consumer Group, said the acquisition of Mediamatics will significantly speed up National's thrust into the consumer-oriented home information appliance market. C-Cube has over 700 employees worldwide. The unit will retain its identity as C-Cube Microsystems and will operate as a wholly owned subsidiary of National Semiconductor. Alexandre Balkanski, C-Cube's President and CEO, will serve as president of the new subsidiary and as a National vice president reporting to McBurnie. C-Cube Microsystems C-Cube Microsystems Inc. is the industry leader in the development and delivery of highly integrated digital video silicon solutions that address the consumer electronics, communications and convergence markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe and Asia. C-Cube can be reached at 408/490-944.6300 or on the World Wide Web at c-cube.com. National Semiconductor Corporation National Semiconductor Corp., a Fortune 500 company, produces system-on-a-chip silicon solutions for the information highway, based on its leadership in analog and mixed signal technologies. National is headquartered in Santa Clara and focuses on the communications, personal systems and consumer markets. National has annual sales of approximately $2.5 billion and 13,000 employees worldwide. Additional company and product information is available on the World Wide Web at www.national.com. Note to Editors: Cyrix is a registered trademark and MediaGX is a trademark of Cyrix Corporation, a subsidiary of National Semiconductor Corporation. All other brand or product names are trademarks or registered trademarks of their respective holders. -------------------------------------------------------------------------------- Contact: National Semiconductor Gerry Ziegler, 408/721-4319 gerry.ziegler@nsc.com national.com -------------------------------------------------------------------------------- April Fool's Day