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Strategies & Market Trends : e-Commerce the Next 100 Months...... -- Ignore unavailable to you. Want to Upgrade?

To: cm who wrote (315)	4/1/1998 3:15:00 PM
From: Jack Sman	Read Replies (3) \| Respond to of 2882

(PR NEWSWIRE) DJ: eMarketer Names Two Best eBusiness Sites of 1997; Amazon DJ: eMarketer Names Two Best eBusiness Sites of 1997; Amazon.com and barnesandnoble.com Web Sites Honored For Break-Through Online Retail Sales NEW YORK--(BUSINESS WIRE)--April 1, 1998--Amazon.com and barnesandnoble.com have been chosen as co-recipients of eMarketer's "Best eBusiness Site of 1997" award, announced, Sam Alfstad, publisher of eMarketer, (http://www.emarketer.com). eMarketer, the one-stop resource for online marketing information, statistics and news, has awarded the honor for three years to progressive companies that conduct business online. Previous winners include Federal Express in 1995 and PointCast last year. "Online retail sales experienced dramatic growth in 1997 and no category evolved more online than book selling," said Alfstad. "This past year saw Barnes & Noble and Amazon.com establish the benchmark for how companies and services will be measured while conducting business online in the future. They are aggressive marketers, and their competition is creating better services and lower prices -- true consumer benefits online." Likening the innovative online marketing strategies and tactics of both Amazon.com and barnesandnoble.com, to the classic consumer marketing wars of the 1970's and 80's, Alfstad noted that the online book-selling industry has evolved -- reaching upwards of $1 billion annually. "There will always be a Coke/Pepsi, Macy's/Gimbels and Hertz/Avis competition vying for market share. What sets Amazon.com and barnesandnoble.com apart is that they've truly set up a consumer packaged goods operation of epic proportions -- online," he said. "Both companies recognized that the industry was about to explode and quickly reacted. Amazon.com created one of the most exciting retail business sites of the year and Barnes & Noble responded, rapidly moving from their familiar brick-and-mortar world, to meet the challenge and retain their established customer base, while capturing new, online market share," Alfstad concluded. "While Amazon.com positioned itself on the leading edge of technology, Barnes & Noble broke through with an aggressive online strategic marketing program," said Geoff Ramsey, eMarketer's research director. "Both companies sites are clean, include great looking banners and incorporate innovative customer service elements, databasing and offline promotions to build their customer base. "These two companies are prepared to attract the real consumer, not the techies that just download software," Alfstad concluded. "At eMarketer, we believe this is an important step for online marketing. These leadership companies, and the others that follow, will accelerate the sales of true consumer items and products on the internet." eMarketer, is a complete, comprehensive resource for anyone who wants to know what's happening with business online. It is a dependable business tool for anyone setting up or operating a business online. eMarketer aggregates, analyzes and filters online business information turning it into business intelligence. eMarketer went online March 9, 1998, evolving from the highly successful "e-land" web site (published from July 1996 to March 2, 1998). e-land won a variety of awards and accolades, including USA Today's Hot Site, a four-star review in NetGuide and iWorld's Site of the Day. CONTACT: Gary Galati ggalati@emarketer.com 212-677-7137 * end of story *

To: cm who wrote (315)	4/1/1998 4:18:00 PM
From: cm	Read Replies (1) \| Respond to of 2882

Too Sweet A Day To Be Picky, But... With all due deference--and I am NOT just saying that as a way to kill a few words before hammering down--IMHO any public company that sells stuff over the Web as part or all of its core business IS in fact an e-commerce stock. Specifically, an e-tailer. At least, that's how all the links I've seen here would define it. I mean, if amazon.com isn't an e-commerce play--considering its whole raison d'etre is to sell books over the Web--I actually don't know what or who would qualify. That said, I've been guilty of droning on about e-commerce-related matters... not always tying them in with a public company. Anyway, let's enjoy this marvelous day! Best Regards, c m