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To: BillyG who wrote (31723)	4/1/1998 4:33:00 PM
From: John Rieman	Respond to of 50808

Settops in the UK to grow at a 60% rate through 2002................ ijumpstart.com A new report from Market Tracking International (MTI) predicts that the interactive services market worldwide will be worth Pounds 22.5 bn by 2002. Increased Internet use and the growth of digital TV will be the drivers. MTI's report, The Interactive Media Handbook 1998, published in association with new media marketing magazine Revolution, claims that the UK will account for a considerable 11 per cent of this, with Pounds 2.5 bn. The only unsolved mystery is who will provide the content. So far nobody seems to have worked this one out. MTI estimates that by 2002, 53 per cent of all UK homes will have some variation of an interactive service device - with an estimated 12.5m devices in all. These might take the form of digital TV decoders, cable modems, online PCs, PC/TVs or WebTV-like browser boxes. MTI expects the UK's Internet population to rise from 4 million at the end of 1997, to 10.5m by 2002, and predicts that Internet ad spend will rise from Pounds 7 million to Pounds 74m in the same time - a growth of around 60 per cent each year.