To: DavidG who wrote (11401 ) 4/2/1998 9:39:00 AM From: Moonray Respond to of 25814
Ten Millionth PlayStation Game Console Sold in North America Sony Computer Entertainment America Celebrates PlayStation Sales Milestone with National Sweepstakes Thursday April 2, 8:05 am Eastern Time FOSTER CITY, Calif.--(BUSINESS WIRE)--April 2, 1998--Sony Computer Entertainment America announced today the sale of the ten millionth PlayStation game console in North America. Boosted by record-breaking sales in 1997, as well as remarkably strong first quarter 1998 sales figures, PlayStation hit the ten million mark less than two and one half years after its North American launch on September 9, 1995. To celebrate this momentous event, Sony Computer Entertainment America will institute a national consumer PlayStation sweepstakes later this month. ''The 10 million milestone dramatically illustrates PlayStation's overall dominance and popularity, and strengthens our growing leadership in the burgeoning $5 billion plus North American videogame market,'' said Kaz Hirai, chief operating officer, Sony Computer Entertainment America. ''We are truly thrilled to reach this goal, and look forward 'upping the ante' and continuing to exceed industry expectations.'' Supported through print advertising in national publications like TV Guide, People, Entertainment Weekly, USA Today and Sports Illustrated, and a dedicated on-line Web promotion, consumers can enter the ''PlayStation 10 Million Sweepstakes'' for a chance to win one of 100 ''collector's edition'' midnight blue PlayStation game consoles and one of 1,000 Dual Shock analog controllers. In conjunction with this sweepstakes, Sony Computer Entertainment America kicks off a nine-city West Coast mall tour to celebrate the sale of the 10-millionth PlayStation game console. Mall tour attendees will have the opportunity to win the ''collector's edition'' products. All midnight blue PlayStation game consoles and controllers were produced exclusively for the purpose of this promotion. This announcement comes on the heels of another major milestone from Sony Computer Entertainment Inc., the Tokyo-based parent company of Sony Computer Entertainment America, Inc. The company recently announced that as of February 5, 1998, cumulative worldwide shipments of the PlayStation game console had reached 30 million units. Sony Computer Entertainment America, a division of Sony Computer Entertainment America Inc., markets and distributes the PlayStation game console in North America, develops and publishes software for the PlayStation game console, and manages the U.S. third party licensing program. Based in Foster City, Sony Computer Entertainment America Inc. is a wholly-owned subsidiary of Sony Computer Entertainment Inc. Visit Sony PlayStation on the Web at playstation.com Contact: PlayStation Molly Smith, 650/655-6044 molly_smith@playstation.sony.com Kirsten Merit, 650/655-5538 kirsten_merit@playstation.sony.com o~~~ O