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To: Duane L. Olson who wrote (11403)	4/2/1998 6:42:00 AM
From: Moonray	Read Replies (2) \| Respond to of 25814

One Year, One Million DVD Movies Sold -- Best Buy Sells One Millionth DVD Movie By One Year Anniversary - Tuesday March 31, 11:50 am EST MINNEAPOLIS, March 31 /PRNewswire/ -- One year ago, Best Buy Co., Inc. (NYSE: BBY - news) was the first national retailer to launch the Digital Versatile Disc (DVD) hardware with a limited selection of software titles. The one-year anniversary of that launch marks the sale of Best Buy's one-millionth DVD movie while maintaining its leading marketshare position. ''This is a historic moment for the video industry,'' said Best Buy President Brad Anderson. ''DVD movies are selling at a rate faster than when the music industry launched CDs. The public embraced the conversions from LP, game cartridges, cassettes, and floppies to discs and this indicates that consumers have fully embraced DVD, too.'' In 1997, Best Buy launched DVD in 74 of its stores with five hardware models and a modest assortment of 23 movie titles from Warner Home Video. Two months after the launch, Best Buy rolled the hardware to all 272 locations nationwide. The Company continued to add software titles, with more than 500 DVD movie titles currently available. Today box office movies, such as Air Force One, are released simultaneously in DVD and VHS formats. Warner Home Video President Warren Lieberfarb said, ''A million DVDs sold by Best Buy alone shows DVD is here to stay. Studios are adopting it and retailers, like Best Buy, are selling it because consumer demand for DVD is strong.'' This summer, Best Buy will expand its DVD software area in preparation for the more than 1,500 movie titles available from nearly all major studios. Best Buy's interactive, in-store displays allow consumers to experience the full capabilities of DVD. DVD provides enormous digital storage space with exceptional picture and theater-quality Dolby Digital(TM) Surround sound. DVD, similar in size and shape to a CD, is an easy-to- use, highly collectible packaged medium, offering movies in multiple screen formats, including the original theatrical widescreen version. An interactive, on-screen menu allows DVD users to switch among multiple language tracks and/or subtitles. ''DVD has launched the video and audio industries into the digital age, bringing consumers a great quality digital product,'' said CEMA President Gary Shapiro. ''The consumer electronics industry's belief in DVD is showcased by the number of manufacturers supporting this product.'' Minneapolis-based Best Buy Co., Inc. retails name brand consumer electronics, personal computers, entertainment software and appliances. The Company is ranked 200 on the Fortune 500 with annual revenues of $8.4 billion. Best Buy operates 285 locations in 32 states and its common stock is traded on the New York Stock Exchange, symbol BBY. More information about Best Buy is available on the Company Web site: www.bestbuy.com. SOURCE: Best Buy Co. o~~~ O