To: Garfield who wrote (738 ) 4/2/1998 8:40:00 AM From: Roy F Read Replies (1) | Respond to of 955
MediaX Launches Special Promotion for "PeterNorton PC Guru" With CompUSA; B.B. King Picked Up By Ingram Micro, SoftKat, CompUSA and Computer City April 2, 1998 08:30 AM CULVER CITY, Calif.--(BUSINESS WIRE)--April 2, 1998---MediaX Corp. MXMX Thursday announced the participation of its "Peter Norton PC Guru" in CompUSA's four-week-long April anniversary celebration. "On the Road with B.B. King," another MediaX-produced title also distributed by Ingram Micro and SoftKat, is available through their retail stores. First shipments to CompUSA and Computer City have commenced. Currently, CompUSA has 149 stores and approximately 11 more locations opening over the next several months. The nationwide chain celebrates April annually by offering aggressive rebates and pricing, typically resulting in a large sales increase. With "Peter Norton PC Guru" now present in every CompUSA store across the United States, MediaX and CompUSA are implementing a four-week special promotion to commemorate this CompUSA anniversary. MediaX is pleased to participate in CompUSA's anniversary celebration. Its commitment to the success of "Peter Norton PC Guru" in the retail channel is unwavering, and MediaX has additional promotions planned with CompUSA for April and the months to come. "With 'Peter Norton PC Guru' now present on most retail shelves throughout the country, we are confident the product is continuing to find the excellent reception we have received from the retail channel as well as the consumer," stated Nancy Poertner, president of Mediax. Additional channel marketing activities have been agreed upon with Best Buy, Computer City, Staples, Office Max, Babbages and other major retailers. Within the next days and weeks, MediaX will launch a general national marketing campaign in the month of April, details of which will be announced soon. Founded in 1996, MediaX is an award-winning developer and publisher of multimedia educational and entertainment software, as well as software development tools for 3-D and interactive online games, the company also produces and publishes new media entertainment content for entertainment companies. With headquarters in Culver City, MediaX owns and operates a production facility in Santa Cruz, Calif. To visit MediaX's online store, receive news releases electronically and to access additional information, log on through the World Wide Web at www.mediax.com