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Technology Stocks : Compaq -- Ignore unavailable to you. Want to Upgrade?

To: Eddie Kim who wrote (23818)	4/2/1998 6:34:00 PM
From: Glenn D. Rudolph	Respond to of 97611

Money Talks: PC's For Just Under $1,000: Boon, Bane or Just a Gasp by Computer Makers? PR Newswire - April 02, 1998 18:15 %CPR %MLM %PDT V%PRN P%PRN Compaq, IBM and Sony in the Low-Cost PC Market NEW YORK, April 2 /PRNewswire/ -- In "The Emporium" column this week, Isadore Barmash, retail editor of Money Talks ( talks.com ) and New York Times alumnus, discusses the recent shift towards lowered computer prices. Like every other important electronic innovation, the personal computer has steadily declined in price as production and component technology have become more cost-effective. Despite market worries of cannibalizing existing business, Compaq and IBM believe that the new category of computers are producing important added sales. Compaq states that the lower-price PC's are satisfying incremental demand, noting that since its entry in the sub-$1,000 niche, the total household penetration of PC's in the country has jumped significantly. IBM mentions that although there is some cannibalization of the more expensive models, there is a natural demand for the sub-$1,000's that will fuel sales. Although Compaq and IBM are cheering the low-cost PC, Sony declares that these low-end models do not meet customer expectations nor satisfy the user's needs. Yet, Sony's discontent may be a marketing ploy as sources say that Sony is working on PC's in the low-price bracket and will soon announce its entry in the market. "The Emporium" column is posted each Thursday evening, at which time the previous week's column can be found in the Money Talks' archives ( talks.com ). Money Talks is a free e-zine that features original daily commentary from leading financial journalists, many of whom developed expertise and contacts at the New York Times and/or Wall Street Journal. This all-star financial line-up offers savvy insight on the equities marketplace, mutual funds, personal finance, biotech, the retail industry, interactive technology, financial issues for twenty-somethings, the economy and more. Designed to help individuals make better investment decisions, Money Talks' editorial is complemented by access to interactive tools and databases, including quotes, charts, a portfolio tracker, earnings analysis, news and an extensive IPO section. SOURCE Money Talks /CONTACT: Larry Thomas of Money Talks, 212-596-1513, or larry_thomas@prnewswire.com; or Denise Maloney of Peppercom, 212-681-1333, or dmaloney@peppercom.com, for Money Talks/ /Web site: talks.com