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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: DiViT who wrote (31784)	4/3/1998 11:39:00 AM
From: BillyG	Read Replies (1) \| Respond to of 50808

Microsoft announces new multimedia file format: biz.yahoo.com <<Microsoft Corp. (Nasdaq: MSFT - news) today announced a new multimedia file format strategy for the Microsoft(R) Windows(R) operating system that addresses the key challenges of streaming media distribution and professional media authoring. The new strategy will integrate support into Windows for two recently developed formats, the Advanced Streaming Format (ASF) and the Advanced Authoring Format (AAF). ASF is an open, industry-developed format specifically tuned for streaming media distribution. AAF, announced today, is an open, industry-developed format that enables the exchange of rich media among digital production tools and content creation applications. ASF and AAF will become the new default multimedia file formats for Windows, succeeding the Audio Video Interleaved (AVI) file format. >> biz.yahoo.com <<Microsoft Corp. (Nasdaq: MSFT - news), Adobe Systems Inc. (Nasdaq: ADBE - news), Avid Technology Inc. (Nasdaq: AVID - news), Digidesign, Matrox Video Products Group, Pinnacle Systems Inc. [Nasdaq:PCLE - news], Softimage Inc., Sonic Foundry Inc. and Truevision Inc. [Nasdaq:TRUV - news], also known as The Multimedia Task Force (MMTF), today released the Advanced Authoring Format (AAF), a jointly authored specification. AAF is designed to boost productivity in the creation of television, motion picture and multimedia productions by enabling the easy exchange of rich media data among digital production tools and content-creation applications. The emergence of a standard for rich media interchange will simplify the increasingly digital process of media creation and will fuel industry growth. ''After we spoke with key players in the digital media production industry, it became clear that first-generation personal-computer-based multimedia file formats, such as AVI and WAV, were not capable of serving as interchange standards for professionally produced digital media,'' said David Cole, vice president of the Web client and consumer experience division at Microsoft. ''With this feedback, Microsoft then set out to work with appropriate industry standards organizations and media industry companies to help forge a new, optimized standard for digital media production.'' >>