Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Craig Richards who wrote (2775)	4/4/1998 2:05:00 PM
From: Glenn D. Rudolph	Respond to of 164684

10/16/97 Marketing 28 1997 WL 10027813 Marketing COPYRIGHT 1997 Haymarket Publishing Ltd. (UK) Thursday, October 16, 1997 Wake up to Web brands. (brand building on the Internet) David Sumner Smith . . . The most potent demonstration of the Internet's business potential is the book selling site Amazon. Launched in July 1995 from the garage of Jeff Bezos, it achieved sales of $27.9m ([pounds]4.8m) in the second quarter of this year. It offers more than 2.5 million titles, many at substantial discounts, thanks to its highly automated structure and low overheads. Only the top-selling 700 titles are held in stock (where they have a turnover 20 times higher than those stocked by America's leading conventional book retailer). Although it exists only within the cybereconomy, Amazon's level of brand awareness and loyalty "should create a barrier to entry for competitors", according to Morgan Stanley. In less than 30 months, Amazon has achieved a market valuation of $400m ([pounds]242.4m) and recently tied up an exclusive advertising deal with the Yahoo search engine worth $50m ([pounds]30.3m) over three years. Similar commitment is shown by US companies such as 1-800-Flowers, Preview Travel and sharedealers Charles Schwab. Having set up the spin-off brand Eschwab, the company is achieving an online trading turnover of more than $100bn ([pounds]60.6bn).