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To: michael i olson who wrote (2788)4/3/1998 7:06:00 PM
From: Tom D  Read Replies (1) | Respond to of 164684
 
BKS also had a very nice ad on Charles Osgood's CBS morning radio segment yesterday.

He spent about half of the ad explaining how to type in "barnesand noble.com" and the rest of the time talking about 40% discounts.
But it appeared to be a friendly ad from a guy we all trust, so I judge it to be effective.

Tom D