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Non-Tech : Preferred Capital Markets - Attitude Online Trading -- Ignore unavailable to you. Want to Upgrade?

To: jtsaratoga who wrote (13)	4/23/1998 9:42:00 PM
From: mod	Respond to of 49

FYI: A-T Financial and Trend Trader, LLC Announce Strategic Order Execution Partnership NEW YORK (April 23) BUSINESS WIRE -April 23, 1998-- A Special Offer for Users of A-T Attitude(R) and TORS A-T Financial Information, a leading provider of software for the financial industry, and Trend Trader, LLC today announced a strategic partnership designed to offer their mutual clients the benefits of real-time continuous quotes delivered via the Internet, and the Trend Trader Order Routing System, TORS. Trend Trader, LLC is pleased to offer the A-T Attitude service FREE, or at a minimal cost, to active traders using TORS software who are also A-T Attitude for the Internet subscribers. Traders who open a brokerage account with Trend Trader, LLC and complete a minimum of six (6) equity trades per month, and have subscribed during that month to A-T Financial's Minor Attitude for the Internet, will have their trading account credited the $75 basic cost of the service. Traders who complete a minimum of twenty (20) equity trades per month with Trend Trader, and have subscribed during that month to A-T Financial's Major Attitude for the Internet, will have their trading account credited the $225 basic cost of the service. Non-professional equity and options exchange fees are included in the basic cost of the service for both Major and Minor Attitude. The TORS Trader Advantage developed and managed independently by Trend Trader, LLC allows users to achieve maximum control over their investment decisions. The TORS Microsoft Windows(R) based software features two-way order transmission through the Trend Trader brokerage firm for equities on any U.S. exchange and a fast, easy-to-use order entry and delivery mechanism, which features pre-filled order entry and sophisticated order management screens. The TORS server authenticates each and every message, providing a high degree of security. Trader productivity is improved with TORS as users have immediate two-way access to Trend Trader brokers from anywhere in the country via the Internet. Tracking and time stamping of all messages to and from the broker allows for positive confirmation of all orders and instructions. Designed as a client server application, TORS transmits orders in seconds, compared with 30 - 40 seconds for the average on-line investment software. A-T Attitude for the Internet was launched to level the playing field between professional traders and the growing market of individual traders and investors. A-T Attitude offers individual retail customers high-end technology and the same tools and performance standards institutional clients have enjoyed for years - at a significantly lower price point. A-T Attitude takes advantage of the public Internet's wide accessibility and low cost for the distribution of real-time exchange prices, news and relevant research information, with no screen refresh necessary and no delays. According to Stuart Kalman, Manager of Internet Services for A-T Financial, "Our partnership with Trend Trader means that A-T Financial's customers gain another valuable choice in their online trading options, while A-T Financial gains an excellent provider of order execution and online trading to add to our stable of third party relationships." "Trend Trader customers can now reap the benefits of the best Internet provider of real-time quotes, along with monthly rebates - based on trade volume - for their quote services," continued Kalman. "This partnership brings together one of the most powerful and efficient charting and analytical packages and the latest technology in order routing and execution programs to provide full integration in a single platform," said Mark A. Seleznov, Partner at Trend Trader, LLC. "This turns a computer into a scaleable, cost effective order execution solution that will be greatly beneficial to Institutions, Day Traders and Retail Traders. We are pleased to be working closely with A-T Financial and share their vision for our respective clients." Trend Trader, LLC specializes in electronic order routing and execution to SOES, (ECN's and DOT) for institutions, day traders and retail clients. Available brokerage accounts include DVP Institutional Accounts, Discounted Day Trading Accounts, Broker Assisted and Full Service Accounts. Trend Trader, LLC is a member of the NASD and SIPC. Interested investors can receive more information about A-T Attitude for the Internet by calling 1-888-REACH-AT (1-888-732- 2428) or by visiting atfi.com. More information on the TORS system is available by calling Trend Trader, LLC at 1-888-32TREND (1-888-328-7363) or visiting trendtrader.com. A-T Financial Information, Inc. has been the leader in developing and delivering Microsoft Windows(R) technology to Wall Street since 1987. Our scaleable solutions provide investment professionals throughout the industry with unique, cost-effective approaches for integrating major market data feeds through PC applications, and meeting the real-time data needs of both institutional and retail clients. -0- bh/ny* sdg CONTACT: A-T Financial Information, Inc., New York Lisa Mancini Marketing Manager 212/608-3870