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To: margaret tasset who wrote (18906)4/5/1998 7:00:00 PM
From: bundashus  Respond to of 27012
 
More bad news for intel?

Sunday April 5, 5:10 pm Eastern Time

National Semiconductor to unveil "PC on a
chip"

By Therese Poletti

SAN FRANCISCO, April 5 (Reuters) - National Semiconductor Corp. Monday
plans to announce a way to combine most of the chips used in personal
computers into a single chip, which could bring PC prices under $500 and lead
to a host of new computing devices.

National, the country's fourth-largest chip maker, said its new chip will replace a
dozen or more separate chips typically found in PCs and combine technologies
that it has developed and purchased in recent years.

''Everything we have been doing is putting all the pieces together,'' National's
Chief Executive Brian Halla said in an interview.

National, based in Santa Clara, Calif., completed a $500 million merger with
Cyrix Corp., a maker of Intel Corp. compatible clone chips, in November, giving
it an arsenal of products to create a PC with one chip, excluding system
memory.

Other key moves included its purchase of Mediamatics in March 1997 for its
graphics and television encoding technology and Pico Power in August 1996 for
system logic.

National said its new chip will lead to even lower cost PCs and other low-cost
''information appliances.'' Halla predicted PC prices could fall to $400 to $500
with National's new chips.

''The pricing is up to the PC suppliers, but what we are trying to do is ... put
more functionality on the chip by putting more and more intelligence on the
chip,'' he said.

Halla will discuss plans for the new chip at a semiconductor industry conference
in Phoenix, Ariz., Monday. He said National will have the first working version
of its chip by year-end and it could be in volume production by June 1999.

Analysts said the new chips were significant and could lead to development of
other computing gadgets.

''I view it as a progress report. It's not just back of the envelope stuff anymore,''
said Nathan Brookwood, an analyst at Dataquest Inc., a market research firm in
San Jose, Calif. ''It requires a lot of chip work but also a lot of software work.''

''This sub-$500 PC can take the forms of some very consumer friendly devices,''
said Richard Doherty, director of Envisioneering, a research firm in Seaford,
N.Y. ''It's the whole PC, not a PC in four packages. That was a very smart
decision (for National) to have made a few years ago.''

National's Cyrix already makes processors that power PCs that sell for less than
$1,000. When Compaq Computer Corp. launched its first sub-$1,000 PC in
February 1997, a Cyrix processor was inside.

Since then, sub-$1,000 PCs have become one of the fastest growing segments of
the PC market, using lower-cost Intel clone chips from its rivals National and
Advanced Micro Devices Inc.

Intel, under pressure because of its lack of a product for that market, is expected
to introduce its entry, a family called Celeron, in the next week or so.

''I think we are about a year and a half ahead of them,'' Halla said of Intel,
whose chips dominate the PC industry. ''I think we have a good plan to stay
ahead of them.''

''You will be surrounded by PCs,'' Halla said of machines that could use
National's new chips. ''You will get into your car and say e-mail please, you will
have a flat panel display on the wall above your bedroom. It could be
impossible to predict what will happen by the year 2000.''



To: margaret tasset who wrote (18906)4/7/1998 6:03:00 AM
From: Frank Ellis Morris  Read Replies (1) | Respond to of 27012
 
Good morning Margaret,

It seems to me that as a shareholder Intel would better serve its investors by addressing the important issues like what plans does it have in the future to make computers which use its chips more advantageous over its competition. Instead Intel discusses the salary and bonus package of its chief Ceo. I thought this was a little arrogant and foolish of them yesterday. Maybe intel needs a better public relations and press coordinator

Have a nice Tuesday
Frank
________________________________________
* Piper Jaffray said it initiated coverage of ADVANCED MICRO
DEVICES INC with a buy rating and a 12-month price target of $40.
Among points in report said, "We have been able to confirm that
IBM is indeed injecting capital into the company and plans to use
AMD as an instrument in its last stand against INTEL CORP."
(Reuters 11:00 AM ET 04/06/98)

* NATIONAL SEMICONDUCTOR CORP said it will put an entire PC system
on a single chip by mid-1999, a move that should dramatically
lower the cost of PCs for manufacturers and consumers. The single
chip would replace the 12 or more separate chips typically found
in a PC today and expand the entry-level market for PCs. National
said its PC on a chip is being built around microprocessor cores
developed by Cyrix, the processor company it acquired in November.
National plans to make the chips at its new wafer fabrication
facility in Maine on 0.25-micron process technology that can be
further scaled down to 0.18 micron. National said it is defining
versions of the chip for major PC and information appliance
makers.(Reuters 08:07 AM ET 04/06/98)

* INTEL CORP gave CEO Andy Grove a compensation package worth over
$3 million in 1997, a proxy statement said. Grove's base salary
last year was $465,000 and his bonus was $2,790,400, both slight
increases from 1996, when they were $425,000 and $2,578,300,
respectively. In 1995, Grove's salary totalled $400,000 and he
received a $2,356,700 bonus. The company also announced in the
proxy filed with the SEC that it had granted Grove options to
purchase 72,000 shares of Intel stock at an exercise price of
$69.69, expiring April 22, 2007. They are first exercisable in
2002. (Reuters 10:56 AM ET 04/06/98)
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