DiviCom partners with Columbine JDS to offer DTV management system.....
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DiviCom and Columbine JDS Partner to Provide Broadcasters New DTV
Management System; Joint Offering Simplifies Transition to Digital
LAS VEGAS--(BUSINESS WIRE)--April 6, 1998--DiviCom Inc. (NASDAQ: CUBE), a leading provider of video
compression systems, today announced a co-marketing relationship with Columbine JDS (NYSE:BGF) to offer a fully
integrated management and control system for multichannel digital broadcasting targeted at U.S. broadcasters.
The new system, called TransMission Manager, was designed to give broadcasters the ability to manage and control all
aspects of delivery of multiple digital channels and expand revenues by offering additional digital services. Station managers can
save time and money by consolidating a range of functions including video compression, multiplexing, system control, traffic
management, scheduling, bandwidth allocation, and on-air control.
TransMission Manager will be shown at NAB '98, April 6-9 at the DiviCom booth (No. 3568 at the Sands) and the CJDS
booth (No. 10957 in the Convention Center).
TransMission Manager is composed of a number of subsystems built around CJDS' Digital Manager, the central transmission
planning database module. DiviCom provides digital video encoding, multiplexing and the THESYS(TM) network
management product family for digital network facilities. THESYS is composed of the System Controller SC20, the alarm
manager, and bandwidth manager software modules. Other standard subsystems from CJDS included in TransMission
Manager are the automation subsystem, the Synchronizer, and the System Information (SI) and Electronic Program Guide
(EPG) generator.
After the video programs are compressed and multiplexed, scheduling and automation information is passed into the digital
subsystem through THESYS, which provides the interface between the management provided by CJDS and DiviCom's digital
functionality.
"The complexities of digital broadcasting have called for close cooperation between manufacturers to develop innovative
systems," said Mike Oldham, vice president of sales and marketing for Columbine JDS. "With the combined expertise of
DiviCom and Columbine JDS, broadcasters now have a solution to take them into the coming age of HDTV/DTV. In fact, no
other vendor can offer as complete a solution as Transmission Manager."
For current CJDS customers, TransMission Manager interfaces to all CJDS traffic products and includes CJDS' established
master control automation system, MCAS-III. TransMission Manager supports the ATSC standard for the planning and
transmission of multiple digital television services. Station managers can continue to implement established business practices or
systems, with the newly-added capabilities of monitoring, controlling, allocating bandwidth and automated redundancy
switching of the digital equipment.
"DiviCom wants to help broadcasters make the transition to digital as seamless as possible," said Tom Lookabaugh, president
of DiviCom. "With a proven track record in the broadcast industry, Columbine JDS is an ideal company for us to work with to
deliver systems that save time and money. This integration effort merges our strengths in digital systems with those of CJDS."
Transmission Manager will be available for ordering at NAB '98.
Columbine JDS
Columbine JDS is a wholly owned subsidiary of Big Flower Holding Company (NYSE:BGF), a leading advertising and
marketing services company with three principal lines of business: targeted advertising inserts and circulation-building
newspaper products, customized direct mail and direct marketing, and digital services including outsourced digital premedia
and computer-based management systems for the business industry. For the twelve months ended December 31, 1997, the
Company's pro forma revenues were approximately $1.6 billion, including the recently completed acquisitions. More
information on Columbine JDS can be found on the World Wide Web at cjds.com.
DiviCom Inc.
DiviCom develops and integrates products that make digital video networking possible. Products include audio/video encoding
and decoding systems, and integration consulting and implementation services. Based on the MPEG-2, DVB and ATSC
international standards, DiviCom's products enable digital video broadcasting over a variety of networks including satellite,
wireless, fiber and cable.
DiviCom is a wholly-owned subsidiary of C-Cube Microsystems Inc. (NASDAQ:CUBE), and both companies are based in
Milpitas, Calif. C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics
and computer markets. DiviCom can be reached by phone at 408/944-6700, by fax at 408/944-6705, or via the World Wide
Web at divi.com.
CONTACT: DiviCom
Anne Hohenberger, 408/490-6688
anneh@divi.com
or
Columbine
Mike Oldham, 303/390-8250
moldham@cjds.com
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