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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Naggrachi who wrote (51980)	4/6/1998 12:12:00 AM
From: Rocky Reid	Read Replies (1) \| Respond to of 58324

>>Q1=$15 mil. Q2=$15 mil. Q3=$30 mil. Q4=$40 mil.<< Do not be surprised when (if?) the real advertising $$ numbers are released, the numbers are much higher for this 1st Quarter. The airwaves have been bombarded with that Bermuda ad and the cargo plane spot. Not to mention the Super Bowl expense right off the top. I wouldn't be suprised if $20-$25Million were blown this past Q.

To: Naggrachi who wrote (51980)	4/6/1998 12:42:00 AM
From: Philip J. Davis	Read Replies (1) \| Respond to of 58324

Post by Patrick Keeler: >>Author: TMFKeeler Date: 4/1/98 9:22:41 PM (ET) Sixteen days until earnings are released and the subsequent conference call. The first time since the warning and KE's resignation that anyone at Iomega might have to answer a question live. Probably sixteen days of continuing banter between people here about SyQuest products. I believe that is a waste of time. Syquest is at most a gnat buzzing about Iomega. Sixteen more days of Jaz2 channel checks, which is probably the only concrete information us small investors can get. The checks lately show that Jaz2 continues to ramp up. Hard to tell what is happening to Jaz1; I'm sure that Iomega has already cut back on production there to what they think are the forward sustainable sales. The shipment of these micro-Zip drives would signal to me that laptop Zip components are available in sufficient quantities (unlike 4Q). This is going to be a terrible quarter. The question all Iomega longs (and shorts I suppose) should be pondering is whether this is a plateau or a peak. I just don't think there is enough information to decide either way for another sixteen days. Unless you've determined that this is a peak than $6-7 seems just too low to sell. I believe that Iomega is the leader in the removable storage industry and that this industry grows with bandwidth. Bandwidth (using internet connections as a proxy) is doubling every 3-6 months. Until I hear the call in sixteen days its hard to figure out if Iomega is where Creative Labs was not too long ago (traded down to $6 as SoundBlaster transistioned from retail to OEM dominant sales). Creative Labs had a tough time but has proven, for the umpteenth time, that any company with a strong consumer brand name, large market share, and a dominant distribution system can usually work things out and emerge stronger. Creative Labs troubles came right when the SoundBlaster actually became a must have add-on. I don't think the same can be said for Zip; but as long as they keep selling, the installed base continues higher. In fact, maybe the most important info is that info which used to be freely given. Those milestone announcements. What if Iomega comes on the conference call and announced 16 million Zips shipped worldwide? I would be stunned bullish. What if they said 13 million Zips shipped worldwide? I would be stunned bearish. Ouch. I suspect something near 14 million. If Iomega had not stopped milestone agreements we would probably know much better where this number is and the overall health of the product. For 1999, imo, the most important fundamental fact is the size of the Zip installed base exiting 1st half 1998. Patrick<< Philip