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To: Alex Dominguez who wrote (5228)4/6/1998 9:28:00 AM
From: Alex Dominguez  Read Replies (1) | Respond to of 6297
 
Koz makes Forbes Article!

By Jeffrey S. Young

ark Koz is the founder and president of Sunnyvale, Calif. InnovaCom. For years he toiled in the underbelly of Silicon Valley, creating video compression schemes and software that other companies have used in their products. He was one of the principals in a company--FutureTel--that tried to exploit the VideoCD format a few years ago.

A member of the original group that specified the MPEG-2 format--a widely adopted method of compressing live video that has made the advent of digital video possible--along the way he has also been granted patents on a number of items including set-top boxes and a video server. Now, in registration for a full listing and with $13 million in cash, he is setting out to re-create the broadcast industry in the PC mold.

"Think of what we've done as a PC style network for full broadcast-quality video," he explains. "We're using standard components for networking, along with PC board-based encoders and decoders to take in video in any format and convert it--transcode it--to any digital format." The system is built around a video server that he patented, which enables numerous people to work on the same clip of video simultaneously--and all to do so over an Ethernet
and fiber channel network.

This was the starting point for the system. But beyond simply storing video on hard disks, he is after something much more ambitious, and ultimately, more important. The system InnovaCom is building--fully equipped and outfitted it might cost as much as $500,000 for a typical newsroom operation at a midsize station--replaces tape decks with software equivalents since in this digital domain all the video is archived on hard drives anyway. But it
doesn't have to. By putting his company's own encoders at the center of the system, the TransPeg system can also take control of most gear like tape decks and video switchers that a station already has and move video into and out of the digital format at will. Furthermore, the system offers complete virtual control of all the equipment (assets) that a station has over the Ethernet network, or from a web browser anywhere in the world.

By contrast, Sony is offering a new digital format called Betacam SX. This family of gear replaces existing analog equipment at TV stations. Price tag: $3 million.

Essentially, what InnovaCom is doing is using its knowledge and understanding of digital video and MPEG-2 encoding to build a complete command and control system on top of PC industry networking gear. (Encoding is the hard part of the digital video operation.) By doing so "we give a station a system where all the digital video can be manipulated in a manageable way, where the station can choose what bit-rates and formats to work with instead of being
at the mercy of the network or content provider," Koz says. And all at a price that is a fraction of what is currently available. "We offer more capability, lower prices, and it's fully digital today. And, because we've built it on top of PC gear, it won't be obsolete tomorrow," he boasts.

InnovaCom isn't alone in creating this kind of PC-oriented digital video system. This is one area that will see plenty more competition.



| top |

See also:

Blowing up the priestdom
The PC revolution is about to turn the TV business upside down.

Digital game plan
Digital TV will not only change what you see, but the business behind it, as well.

--------------------------------------------------------------------------------

Today @ the Tool | Forbes Magazine | The Toolbox
TECHNOLOGY | PERSONAL FINANCE | STARTUPS




To: Alex Dominguez who wrote (5228)4/6/1998 9:35:00 AM
From: Alex Dominguez  Read Replies (2) | Respond to of 6297
 
Thomas E. Burke Named President and CEO of InnovaCom, Inc.

Mark C. Koz to Remain Chairman and Chief Technical Officer

SANTA CLARA, Calif.--(BUSINESS WIRE)--April 6, 1998--InnovaCom Inc.,
(OTC/BB:MPEG - news) announced today that Dr. Thomas E. Burke, Director
of Strategic Requirements in the Washington, D.C. offices of TRW Inc
[NYSE:TRW - news].'s Space and Electronics Group, has been named
President and Chief Executive Officer of the company. Mark C. Koz,
founder of InnovaCom, will remain as Chairman of the Board and Chief
Technical Officer.

Mr. Koz said: ''The Board of Directors, including myself, strongly
believe that the addition of Dr. Burke as the company's new President
and CEO will substantially strengthen our front line management as the
company transitions from product development to production and delivery
of our new line of video compression products for the television and
communications industries. Dr. Burke is a trained administrator, a
seasoned leader, and is widely respected in both private industry and
government.''

Dr. Burke is a 17-year veteran of TRW. Prior to his latest assignment,
which focused on advanced telecommunications and intelligence systems,
he was Vice President of Advanced Products and Systems for TRW's
Automotive Electronics Group in Cleveland.

From 1981 to 1991 he was in Los Angeles, where his last post was
Assistant General Manager for the Defense Systems Division, the largest
and most profitable division in TRW's Space & Defense Sector. Prior to
that, he was manager of the Electronic Development Operation, a 1,000+
person engineering organization that designed, developed, and supported
manufacturing of state-of-the-art communication electronics for
satellites. This was preceded by four years on a classified satellite
program, first as chief systems engineer and then as program manager.

Dr. Burke was with the Central Intelligence Agency between 1976 and
1981, where he served in the Office of Development & Engineering as
Program Manager for advanced communication systems. Prior to that he was
with the Jet Propulsion Laboratory, initially in Pasadena, California,
and then in Washington D.C.

He holds a B.A. (magna cum laude) in Chemistry from the University of
Minnesota and a Ph.D. in Chemistry from the California Institute of
Technology.

''This is a challenging and stimulating assignment. I look forward to
being a part of this new, technically-sophisticated, commercial
enterprise and to participating in the upcoming product launches,'' Dr.
Burke said.

The company will be introducing a comprehensive new line of digital
television recording and transmission products at the upcoming National
Association of Broadcasters Convention, April 6-9, in Las Vegas (Booth
M6761 at The Sands).

InnovaCom is located at 3400 Garrett Drive, Santa Clara, Calif. 95054.
Telephone is (408)727-2447 (CHIP) and Fax is (408)727-6625. Investor and
shareholder relations number is (888) 464-6734. Press and editorial
contact is Carter Elliott at (408) 997-9660. Visit InnovaCom's web site
at innovacom-mpeg2.com.

Note to Editors: Dr. Burke is available for press interviews at NAB in
Las Vegas. Contact the InnovaCom booth, M6761 at the Sands; (702)
691-8898, or call Carter Elliott, (702) 735-1255.
------------------------------------------------------------------------
Contact:
Carter Elliott Public Relations
Al Fisher, 408/446-1599

------------------------------------------------------------------------
More Quotes
and News:
InnovaCom Inc (OTC BB:MPEG - news)TRW Inc (NYSE:TRW - news)
Related News Categories: computers
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