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Technology Stocks : Texas Instruments - Good buy now or should we wait? -- Ignore unavailable to you. Want to Upgrade?

To: Benny Baga who wrote (3394)	4/6/1998 1:27:00 PM
From: spinFan	Read Replies (1) \| Respond to of 6180

To all, an excerpt on a TI competitor's new DSP, from the Wall Street Journal: "Analog Devices Inc. unveiled Monday a speedy digital-signal processing chip that it predicts will shake up the market and find wide application in digital speakers, smart air-bags and speech-recognition systems. Analog, which is based in Norwood, Mass., and specializes in devices that translate sound and other energy waves into digital data, said its new Sharc DSP is 20% faster than its current fastest chips, and will cost $10, a fraction of the older chips' $100 price. It can process 180 million floating point operations a second, or MFLOPS, a common measure of processor speed. Digital-signal processors, which analyze sound and light waves, are a fast-growing sector of the semiconductor industry, with sales this year expected to rise 30% to about $4 billion from $3 billion last year, according to Forward Concepts Co., a market research firm in Tempe, Ariz. The market is dominated by Texas Instruments Inc., with a 45% share, and Lucent Technologies Inc., with a 28% share. Analog and Motorola Inc. are tied for third, with 12% shares, according to Forward Concepts. Will Strauss, president of Forward Concepts, said "Analog Devices has been a thorn in the side of Texas Instruments, but this is the first time they've gotten down in the range of TI's lowest-priced devices." Analog said its Sharc DSP would be three times the speed of archrival Texas Instruments' $9.95 DSP. Henry Wiechman, DSP product marketing manager for Texas Instruments, said he wasn't familiar with competitors' plans. He said that in October, Texas Instruments announced plans to bring out a DSP family that would have a 1,000 MFLOPS processor. That device, which will cost $197, still hasn't been sent to customers, but he said, "We'll be making an announcement very soon."