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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?

To: cfimx who wrote (8850)	4/6/1998 4:10:00 PM
From: cheryl williamson	Read Replies (1) \| Respond to of 64865

From Techweb news: "...Meanwhile, Microsoft's brand reputation is beginning to dim among its business clients and consumers, said a research company in a survey of positive and negative opinions about brand names. Techtel, which has surveyed 900 computer users each quarter since 1992, said positive opinions about the software monolith by business customers slipped about 12 percent in 1997 -- its first notable decline since the survey began. Among consumers, positive opinion fell 5 percentage points in the October-through-December quarter of 1997. "This shift is a sign," said Michael Kelly, CEO of Techtel, in Emeryville, Calif. "We have found there is a relationship between brand and opinion and stock price and long-term profitability," he said..."