To: greg nus who wrote (31120 ) 4/6/1998 6:03:00 PM From: Maverick Respond to of 1580253
AMD is making K6 for CE devices, part II"Jupiter notebooks could cannibalize the market by 30 percent to 60 percent," said Matthew Red, an analyst at ARS, a research company in Irving, Texas. Intel recognizes the challenge. Desktops to be introduced next week with its Celeron processor will range from $800 to $1,200 to capture the burgeoning sub-$1,000-PC market. The opportunity for any chip vendor in low-cost PCs is considerable, analysts said. The sub-$1,000-PC market could account for 20 percent of all corporate PCs by year's end, said market researcher Technology Business Research, in Hampton, N.H. Some of the sub-$600 PCs based on Cyrix's MediaGX chip will run Win CE, while others will use Win 95. Initially, those PCs will incorporate MediaGX 233-MHz and 266-MHz processors, but Cyrix will unveil a 300-MHz processor in the fall, said Stan Swearingen, senior director of business management and marketing at Cyrix.AMD is aiming its ElanSC400 embedded chip at the Jupiter market, while Cyrix is designing a low-powered version of the MediaGX. "We are making K6 and ElanSC400 chips for [current] CE devices. We have over 50 Windows CE designs actively working right now," said Dave Tobias, a software developer at AMD. Twelve hours of battery life from a handheld running the ElanSC400 is not inconceivable, Tobias said. Cyrix is designing MediaGX processors for the sub-notebooks that will run between 120 MHz and 150 MHz and emit 4 watts to 5 watts. To increase battery life on the sub-notebooks, Cyrix will introduce chips by spring of next year that use less than 1 watt. Resellers said they are willing to give the subnotebooks a chance. "If the price point is good, and it has the look and feel of a notebook, ... it could take off," said Karen Jiskra, marketing manager at PC Wholesale, a Bloomingdale, Ill.-based distributor.