To: Dr. Steel who wrote (100 ) 4/6/1998 7:34:00 PM From: Barbara Haggerman Read Replies (3) | Respond to of 6039
Thermal imaging for a back injury is only one part of what this technology can be used for. If these gentlemen are intelligent business men they will attack the market with the highest public exposure and greatest revenue potential, and that by far is breast cancer. I don't just say this because I am a woman, it is a fact. We have recently seen national breast cancer month, I don't remember seeing national back injury month, no offense intended, but they need to concentrated on the highest priority areas if they want national recognition.Once they have established their presence in this highly visible market they can then piggyback off of it into the other areas, that would make good business sense from my perspective. From the information that I have received on this company they are limited to Dave Johnson as their sole sales representative. If you will review my list of questions you will see that I am trying to determine what their target market is and who will be making the sales contacts. If the majority of the work in this company is being done by just two men then it is no wonder that they haven't produced any sales yet. It is crucial to this company to first refine their technology, properly present pre-clinical trials,apply for FDA trials, conduct those trials,arrange financing for ongoing trials and the building of equipment, establishing contacts with the medical community, encouraging documentation of the process through published papers in medical reviews, all of this should be established and in process long before sales are even attempted. Trying to arrange sales before all of the ground work has been established would be faulty business planning. You have to be careful that you don't get the cart before the horse. If their planning is taking this route then I will gladly wait for revenues, I want to see that they have established their base and can properly execute from there. Barbara