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To: Jonathan Brown who wrote (10)	4/7/1998 10:03:00 AM
From: greenspirit	Respond to of 24

Jonathan, thanks, I found this article this morning too. Internet Use Becomes Commonplace in US Business Applications are Still Basic It's awfully hard to argue against the value of the internet for business applications. And most managers in US companies are thinking this same way. Internet penetration has been building mightily in all sizes of firms, even the smaller companies. This initial adoption has been faster than any other technology adoption in the industry yet. It was only 18 months ago that some pundits openly questioned the value of the internet for business. There is no longer a question. In fact, based on the penetration of internets into business, one can easily conclude that the internet is now as important in a business setting as is the personal computer. Penetration rates are at astounding levels. It is worth noting that these penetration levels are for only those sites that have a personal computer installed. Still, the adoption time frame is overwhelming. Now many so-called analysts have used this penetration phenomenon to theorize that companies see value in the more demanding applications on the web, like eCommerce, eBusiness, and virtual workplaces. That's not exactly true. Business use of the internet does not reflect a longing for the esoteric applications of the web. Instead, businesses are more likely to be doing the "basics". That means browsing (research), homepage, intranets and email. This reality is not necessarily a bad thing. While much of the revenue from web-based services and products will be found in the more complex applications, one has to remember that the majority of businesses cannot turn on a dime and adopt new application systems, like eCommerce, over night. The good news is that as companies use the internet, they see how their competitors and other firms use the platform. This is more inspiring than most of the insipid marketing campaigns of most vendors. This is a "crawl-walk-run" kind of business, and this baby is approaching the walk stage faster than most of us ever really dreamed. ______________________________________________________________________ Regards, Michael