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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Bill Lin who wrote (52083)	4/7/1998 2:27:00 PM
From: jhild	Respond to of 58324

I agree that the announcement will be a short term news event, except if they hire someone with some ability to communicate a rational plan going forward, and basically provide confidence. I can't even begin to imagine who would fill that bill, though. KE may have relied too much on the marketing, and shorted the R&D as you say, but he did do a good job, imo, of presiding over the defining a product that turned into a category killer. You can often see so many engineering companies devoted to R&D, with lousy marketing that get nowhere though. I hope they don't loose their marketing perspective if they move to re-emphasize their engineering.