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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?


To: VLAD who wrote (6627)4/7/1998 6:59:00 PM
From: VLAD  Read Replies (1) | Respond to of 23519
 
Regarding Earnings,

I think someone already mentioned this (I think it was Alien) and anyone can correct me if I'm wrong. Vivus had it's TV commercial pulled off the air by the FDA (correct?). If that is the case did it save them money on advertising expenses or did they just spend more of their advertising budget on print ads? Commercials are very expensive and if the money allocated to commercials was not spent on print then I would assume it might save a few cents on the earnings. Thoughts anyone?

VLAD