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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP? -- Ignore unavailable to you. Want to Upgrade?

To: lucas who wrote (992)	4/8/1998 10:01:00 PM
From: HairyWho?	Read Replies (1) \| Respond to of 1462

I don't think that KO can be compared to PEP. KO is concentrated on higher margin beverage biz. Here is my uneducated opinion: When I go into a restaurant and ask for a "Coke", I'm always bummed if they tell me they only serve Pepsi. As far as I'm concerned there is no substitute for the product. I have never met a person who told me that they prefer Pepsi to Coke (regular or diet). So not only is it part of our language, it has no parallel. I can't think of another product that is like that. This deserves a high valuation. Not bad for sugar and water. Anybody think differently?

To: lucas who wrote (992)	4/9/1998 12:07:00 AM
From: freeus	Respond to of 1462

Pepsi may have a lower P/E but there is no substitute for Coca Cola. It was the number one Forbes 500 company for years and years (voted by other companies) I think now its number 3 in back of GE and Microsoft. It has the number one LOGO recognition in the world (voted by other companies.) Buy it and hold. I sold mine and will forever be sorry. Just getting it back little by little.If you will be holding for 25 years dont give it another thought, dont even check the price after you buy. (Easier said than done with these computers sitting in front of us, :o)) Freeus