To: seth thomas who wrote (10258 ) 4/9/1998 10:42:00 AM From: Mark Finger Read Replies (1) | Respond to of 14631
>>I've even written notes on the check, with my phone number, and >>filled out those forms they have by the cash register. Think any >>restaurant manager ever called? I fill them out occasionally. In one case (about 15-20 years ago), my wife and I were asked to be special customers for a regional chain and given a whole list of questions to fill out relative to a visit. We were given a specific date range and section of the menu to evaluate, and including a number of questions regarding response time, restaurant cleanliness, appearance of the food, .... We were to do this without giving indication to the restaurant personnel. We did this several times over a 2-3 year period. In this case, all of it came because of our filling out a response card with some added comments. The good "customer-oriented" companies (restaurant or otherwise) are very concerned with responses. For example, IFMX calls back a random sampling of customer service calls to find out how the customer was treated, the effectiveness of the response and the satisfaction level. They actually use this data in the individual evaluations of the customer service engineers. Further, they post the totals (not individuals) on the wall and have a number of criteria that they are supposed to meet. These trends (not just at IFMX) are promising and encouraging. That emphasis on improved service and quality is part of the reason that much of the computer industry is still in the US. In the late 1980's, it looked like we might lose much of both (especially hardware to Japan) because of the lack of service and quality. In other words, look for the service and the quality of product and reward it, and punish poor service and quality (low tips and don't buy it). In the 60's and 70's this started forcing the US auto makers to change the kind and quality of cars they made. It can apply otherwise as well.