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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Philip J. Davis who wrote (52188)	4/9/1998 3:24:00 PM
From: Jock Hutchinson	Read Replies (1) \| Respond to of 58324

Philip: I don't think there is any question that the Iomega brand name and customer loyalty have value. Indeed, that may be its most precious asset. And yes, overall that is a plus to the share price. The fact that it is a consumer product rather than a product used for example in manufacturing is what is currently keeping the multiple where it sits. No, I do not think that its name has been irreversibly tarnished. But the new CEO must quickly move to regain credibility with the consumer. Iomega must stand for the highest level of excellence in the removable storage market. Current value of the IOM brand name--about three dollars per share. Current value of cash--less than a buck a share. That pretty much puts it on par with SYQT's price factoring out the financial pictures and IOM's better consumer image. But the IOM brand name doesen't even come close to Sony or 3M (essentailly 3M) With the litigation, concerns about its product's performance, and potentially superior competitors' products coming on line, I give it a 35/65 chance of succeeding. But Phil, you know what. That's a guess. And for most investors in IOM it's a guess. Given all of the tremendous companies out there in this historical bull market, why would you want to put your hard earned money where you are guessing. The only valid reason is that one is so deep over his/her head that "you can't be a little dead" Dead is dead, and it may be that for some investors in IOM this is the most compelling reason to hold on. That is a very strong motive. Currently I attribute this motive to hang about a $1.50 a share to IOM's share price. When or if it leaves is anybody's guess.