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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: Colby who wrote (6728)	4/9/1998 2:50:00 PM
From: Mark A. Stang	Respond to of 23519

I would like to publicly thank ABC.... for refusing to air VVUS' commercial during the Super Bowl, thereby keeping this quarter's loss out of double-digits. Glad to see that the company's marketing will focus more on legwork than consumer advertising. Easier to hold individual salespersons accountable for measured performance than an ad agency's creative dept. VVUS should use PR, not paid advertising, to get its message to the consumer. Saw that R&D was up $1.8 million over year-ago quarter. Rather see the $ go to R&D than Super Bowl ads.