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To: W.F.Rakecky who wrote (14676)4/9/1998 10:44:00 PM
From: Moonray  Respond to of 22053
 
Australia - 3Com ANZ Out To Eat Sirius Technologies
Newsbyte News Network - Thu, Apr 09 1998

SYDNEY, AUSTRALIA, 1998 APR 9 (NB) The freshly ratified V.90 56K
modem standard means serious warfare will soon begin in the Australian modem
market, says 3Com Australia New Zealand {NASDAQ:COMS} managing
director, Gerhard Rumpff.

The 56K modem market is just beginning to rip in Australia after a proprietary
standards war between chip-set makers 3Com and Rockwell turned buyers
away in droves last year.


But V.90 means the end of 33.6K modem sales, says Rumpff. "We want to see
that market go away - we are going full out with V.90," said Rumpff.

3Com, via its newly acquired subsidiary US Robotics, dominates the modem
market in most countries. But not in Australia, where the freshly merged
NetComm and Banksia concerns (now known as Sirius Technologies) own
a massive 60 percent of the market.

Rumpff told reporters that 3Com Australia would eat a large chunk of Sirius
Technologies' lunch over the next nine months.


Admitting that 3Com has "less than 10 percent" of the A$130 million Australian
modem market, Rumpff said he had been instructed by 3Com US to bring the local
subsidiary's market share to 30 percent within the next nine months.

"The only place I have to go is up," said an ebullient Rumpff, adding that every
market share point Sirius lost would hurt the local manufacturer.

"We are going to be out there taking market share from them (Sirius)," said
Rumpff. 3Com's weapons will be a mix of Internet access time bundles and price
cuts. 3Com already has a bundling deal with Telstra Big Pond and will announce a
string of extra modem/access time bundling deals with other (as yet unnamed) ISPs
within the next two weeks.

Reported By Newsbytes News Network: newsbytes.com

(Copyright 1998)

_____via IntellX_____ Copyright 1998, Newsbyte News Network. All rights reserved.
Republication and redistribution of Newsbyte News Network content is expressly prohibited
without the prior written consent of Newsbyte News Network. Newsbyte News Network
shall not be liable for errors or delays in the content, or for any actions taken in reliance
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o~~~ O