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To: DRRISK who wrote (10822)	4/11/1998 5:05:00 PM
From: BZOOKA	Read Replies (1) \| Respond to of 13925

Best Buy's DVD Marketshare Reaches 35% Best Buy Hits First $1 Million Post-Holiday Week for DVD Movies PR Newswire - April 10, 1998 15:32 MINNEAPOLIS, April 10 /PRNewswire/ -- Best Buy (NYSE: BBY) marked its first post-holiday $1 million week in Digital Versatile Disc (DVD) movie sales and captured 35% of the DVD movie marketshare this past week, according to VideoScan. Consumer acceptance of DVD continues to exceed expectations as DVD movie sales reach record levels. "Best Buy's one million dollar week was driven by our expanded and enhanced retail presentation and consumers' continued acceptance of this new product," said Best Buy Merchandise Manager Joe Pagano. "DVD is where entertainment meets technology. Our dominance in software and hardware sales means consumers are looking to Best Buy first for this exciting new product." At an average sale price of over $22 per DVD movie, the $1,000,000 week equals 45,000 DVD movies. Best Buy continues to add DVD movie titles, with more than 600 DVD movies currently available. This summer, Best Buy will again expand its DVD movie area in preparation for the anticipated ramping up of major studio new releases. It is predicted that more than 1,500 DVD movie titles will be available by the end of calendar 1998. In March 1997, Best Buy launched DVD in 74 of its stores with five hardware models and a modest assortment of 23 movie titles from Warner Home Video. Two months after the launch, Best Buy rolled the hardware to all its retail locations nationwide. Today box office movies, such as Air Force One, are released simultaneously in DVD and VHS formats. The one-year anniversary of that launch marked the sale of Best Buy's one-millionth DVD movie. Minneapolis-based Best Buy Co., Inc. retails name brand consumer electronics, personal computers, entertainment software and appliances. The Company is ranked 199 on the Fortune 500 with annual revenues of $8.4 billion. Best Buy operates 287 locations in 32 states and its common stock is traded on the New York Stock Exchange, symbol BBY. More information about Best Buy is available on the Company Web site: bestbuy.com