To: rudedog who wrote (37463 ) 4/10/1998 1:59:00 PM From: Sig Respond to of 176387
Rudedog: (Will try to calm your concern for Dell) <<<Dell seems to be trying to reposition themselves.>>>> I read the message as trying to avoid the image of a 'cheap' manufacturer which comes from comments by cpq, hwp, ibm and others about Dell being the 'low cost' manufacturer. Dells high quality is reflected in the numerous awards for the good performance by computer magazines etc. CPQ is much more in the public eye by having products in stores( lots of Radio Shacks now too) Dell will try to counteract that by more public advertising, ( TV and perhaps newspaper ads). They only started that about 6 months ago with a minimal budget of 10 mil. (On $1000 computer) <<< Dell is apparently ignoring this segment. Dell seems to be narrowing its focus and market position rather than broadening it>>> Dell remains focused( MD uses the words often) on their key customer segments ( meaning to users at Ford, Boeing,etc) "We look first to your needs for quality computers and service" >>>> a little digging would show that other of Dell's suppliers are seeing order slowdowns >>> Interesting and useful but Dell would have "warned" in the meeting if business was slowing, earnings tanking <<<< There is no sensible reason to look at these trends and say that somehow this is all great news for Dell.>>> The market reacted with less than point rise to a very standard, "all-is well" Dell presentation. Long term shareholders are aware of what happens later when earnings are announced. <<<< Spin control>>>>???? I don't quite understand ?? <<<<Intel says orders up with Dell', or 'Samsung says DRAM orders rising' or any solid data that says Dell is continuing to execute to plan.>>>> Computer manufacturers sold "a whole bunch" of goods though the Christmas season, besides stuffing the channels. I don't see any INCREASING orders from suppliers until the old stuff is used up. Intel has multiple buyers for their products and would wish to remain on their good side, I cannot see them publicly saying " " IBM is buying 30% less, CPQ is buying 40% less and Dell is buying XXX%, because that would be for only a short time, misleading, and possible cause for a lawsuit. <<<< No, I haven't sold my Dell position yet!>>>> You will do well, my boy (just joshing but true) Words from McNeil " waiting is most important part of investing ", or something equivalent SES