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To: yard_man who wrote (9753)4/10/1998 3:57:00 PM
From: Sonny Blue  Respond to of 27307
 
You are right. Never take anyone's opinion seriously. Just for fun reading, please! Here is another one:

Cramer on New Media Vs. Old

4/9/98 8:14 AM ET

Why didn't somebody buy Yahoo! Why didn't somebody
buy America Online?

When I talk to hedge fund managers, all I ever hear about is
what great shorts these two stocks are. Oh, the rap is so
easy against Yahoo: It has fewer than 500 employees and it
has a $5 billion market cap. And the rap against AOL was
pretty easy: too-crummy service that went out a lot. People
stream into my office all day and tell me that General
Electric could step in any minute, or Microsoft or IBM.

Wrong!

First of all, those older-line companies already have tried it
and for the most part have failed. They are either too ossified
or too blinded by what engineers want instead of what
consumers want. They have no feel for the medium.

Second, Yahoo works. Everybody loves Yahoo. I'm on
Yahoo constantly. It's dynamite. You think it has 90 million
page views because it sucks? Third, America Online has
gone quietly from a poorly run operation to a consumer
juggernaut. I have been won back by its reliability. It seems
lately to be winning the war against spam, and if it does, I
will go back all the way and even start using its mail again.

Okay, I know, Cramer's biased. He has deals with these
guys or he's talking to them about projects for
TheStreet.com. He owns shares in them.

Guilty, guilty, guilty.

But ask yourself why I own shares in them. Because they
are the only games in town. Ask yourself why I want
TheStreet.com to get close to these guys: because they are
the only games in town. Ask yourself how I know this:
because other than the Lawn Mower Man, you gotta look
long and hard to find someone who is inside the Net more
than I am, if only by virtue of how little I sleep.

Which brings me to the first question: Why didn't Disney or
General Electric, or Bertelsmann, or Newhouse or The
New York Times or Dow Jones, or Time Warner or
Viacom or Gannett, buy these companies when they
Could? They would all be cooking with gas if they left them
as stand-alones.

Now they have revenues and cash and an extremely valuable
currency that they can do what they want with. Heck, they
could get into any businesses they want now.

Should you come in up here if you don't own Yahoo? I can't
answer that question for you. If it goes down, you will think I
am a charlatan; if it goes up, you will think you are a genius.

But I know this. The run these companies have had is
justified by the growth of this medium. These companies did
not happen by accident. Believe me, if MSNBC were doing
as well as these guys, the powerhouse organizations
involved would have already spun it off, a la CBS Sportsline,
to reap the public market value.

Now, of course, it is probably too late for any older
publishing/media company to buy in. The dilution would be
spectacularly awful for whoever does. But a year and a half
ago these stocks were in the dumpster. Why didn't anybody
buy them then? Think about it, there are publishing deals all
of the time, book firms get shuffled like playing cards. Radio
and TV stations swap around like baseball cards.

I think the answer is pretty clear. The guys who run these
old-line firms? They aren't Net surfers. They may not even be
PC users. These are guys who like print, they like the feel of
it, they like the ink of it. They have spent their whole lives in
it. Many of them don't even use email, for Pete's sake. They
regard the PC as something the nerd next to them flips on
while they are riding on a plane.

They are horse riders in the age of the tank. They will be
crushed by Yahoo and AOL, like so much cavalry against
steel.

I'm betting on it.

*****