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Technology Stocks : Seagate Technology -- Ignore unavailable to you. Want to Upgrade?

To: Jacky AY who wrote (4838)	4/10/1998 10:39:00 PM
From: Frodo Baxter	Read Replies (1) \| Respond to of 7841

>I didn't figure out that's a Seagate ad until it shows the name of the company at the end. Absolutely! Just like those Nissan ads with Pat Morita. High concept, yes. Did it sell cars? Nope. >Besides, I don't think DD makers need branding ads at all. Most of the products go directly to OEM's. The rest of them - stand-alone DD's which go to the retail channels - are bought by computer savvy guys who know which drives are great already by reading reports from technology magazine and internet. Right on. If these silly ads drove a single incremental sale, it'd be a miracle.